AR managers rate Forrester, IDC, Ovum and Yankee as risers

I’ve just been looking at the results from a recent survey of vendor-side Analyst Relations managers. It asked how influential they rated certain analyst firms as being, and then whether they are rising of falling in influence.

I don’t know the criteria for which firms are, or are not listed, but the main firms are all listed.

The chart below shows the results, after the ‘falling’ percentage’ has been subtracted from the rising percentage.

For those in the know, the results are not too surprising: Forrester is the big riser, with IDC, Ovum and Yankee all doing well. The big losers are no surprise either: Bloor, Frost and Butler.

But what interests me is the trend line: generally, AR managers fell that the smaller and less influential firms are falling in influence, while the larger firms are generally rising in influence.

This really reinforces our opinion about the smaller analyst firms that trade on free research and internet profile. While their research is certainly worth reading, some vendors’ inflated expectations of 2006 now seem to be turning into sober judgement about where the real influence is building up.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.

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  1. October 21, 2008, 10:05 pm

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