AR institute launches blog

The Institute of Industry Analyst Relations has launched a blog for its members to share their opinions.

According to a report to the IIAR’s members last week, over 85% of Europe’s analyst relations managers are now members of the IIAR. Membership is also rising in Asia and North America.

As the activity of the IIAR’s working parties grow, so will the quality of the insight and discussion that the IIAR’s members can share through the blog.

In particular, starting next month IIAR webinars and conference calls will be opened up to non-members too – for a fee. However, by outlining their discussions on the blog, the IIAR wil be able to give AR managers a better idea of the value the Institute can offer.

Duncan Chapple

Duncan Chapple is a leading authority on international analyst relations and maximising the value created by analyst firms. As analyst relations lead at Elisa Industriq, he builds programs that strengthen relationships with industry analysts and sourcing advisors across the company's growing portfolio of automation software brands.