AR institute launches blog

The Institute of Industry Analyst Relations has launched a blog for its members to share their opinions.

According to a report to the IIAR’s members last week, over 85% of Europe’s analyst relations managers are now members of the IIAR. Membership is also rising in Asia and North America.

As the activity of the IIAR’s working parties grow, so will the quality of the insight and discussion that the IIAR’s members can share through the blog.

In particular, starting next month IIAR webinars and conference calls will be opened up to non-members too – for a fee. However, by outlining their discussions on the blog, the IIAR wil be able to give AR managers a better idea of the value the Institute can offer.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.