An analyst evaluates analyst relations tactics

Analyst-like data management guru John Toigo has an interesting post on his blog reviewing a number of AR tactics. The context is fascinating:

Someone just forwarded me an email with an extract from an article about what that category of analyst called “Deal Makers and Brokers” (DMBs) want from vendors/clients. She wanted to use it as a springboard for discussing services I might ply to her vendor client in 2008.

So this sounds like a PR has sent John a menu of what she thinks analysts want, so that he can select options. He has some interesting comments, and adds a few of his own….

A few missing things that, were I an analyst, I would have put on the list.

A. Tell me all of your product problems so I can share them with your competitors and appear smart and hire-worthy.

B. Offer me a job that will get me out of my pay-per-view job and give me a shot at some real money.

C. Give me a lot of money or stock so I can buy a new car/house/wife/girl on the side/etc. and show how much more important I am as an analyst than my competitors.

D. Start calling me a DMB and giving me big public awards and laud for my brilliance. That way, I can compensate my ego for all the stupid things I am otherwise saying for pay.

Let’s see how long it takes for consultants to start recommending these tactics to their clients…

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.