Thursday’s webinar focusses on information channels

Most AR managers focus on content: the information that they think analysts need for their work. However, very few have a confident idea of channels: what specific ways of providing that information to analysts is most effective in different regions.

This Thursday’s webinar discusses the wide range of information channels, and connect them up to attitude factors with analysts, the inbound value of analysts to your firm and the growing importance of the “consultant difference”.

Introduced by Professor Efrem Mallach, this webinar will discuss:

  • Eleven different information channels for reaching analysts
  • The different types of analyst, and how their need for each channel differs
  • ‘Best practices’ for providing information via each channel.

The webinar will be on Thursday 13 March at 8 am Pacific, 4 pm UK and 5 pm European. The event is free for subscribers to Lighthouse’s AR Intranet. Others can register online here.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.