Weblogs and Best Practices

Analyst Weblogs and AR Best Practices | Analyst Cafe: Tekrati Tips

A very nice set of tips, including:

  1. Track down the blogs your analysts are writing. Don’t be afraid to simply ask if web searches do not produce results.
  2. Browse the analyst blogs periodically to get a better sense of their personalities, interests and rationale. This is most useful if practiced regularly, rather than when you are preparing a briefing book.
  3. Include weblog URLs in analyst profiles for your spokespeople and executives. In particular, ensure that executive relations and buddy program participants browse their analyst’s weblog.
  4. Keep an eye out for weblogs of employees within your company. You don’t necessarily want to find out about them from an analyst during a visit. Point the analyst to worthwhile weblogs of your official spokespeople, evangelists and executives.
  5. Keep a healthy perspective on your role as a relationship facilitator and primary support contact. What you bring to the relationship will have a bearing on the analyst’s attitude toward working with the vendor you represent. Remember that industry analysts are more than industry watchers, consultants or statisticians: they’re human beings.
Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.