Back online: AR guide published by CFA Institute

The CFA Institute is best known worldwide for its rigorous chartered financial analyst (CFA) curriculum and examination program. It’s an interesting expression of the lack of openly-accepted best-practice guidance for AR professionals that it has been left to this organisation to publish a guide for AR, even if their guide focuses on the interests of stock-issuing firms.

Back in 2005, it published the Policy for issuer/analyst relations guide which focusses mainly on the investor relations viewpoint, although the relevance is wider. The guide stems from the Altera crisis which I blogged about here and there. It’s been offline for a while, but I’ve posted it here: IRMagOct2005.

The principal theme of the guidelines is that issuers and analysts must work together to nurture healthy working relationships. Nothing in the guide will surprise readers of this blog. What is new is the recommendation that companies establish a written policy for analyst relations. Today, few technologies companies’ disclosure policies usually include much more than broad principles for dealing with analysts.

The CFA Institute guidelines were a modest push in the right direction: let’s hope it builds also some momentum in the technology analyst industry.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.

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