Getting carried away about the IIAR survey?

Carter says “Whoa, I think people are going a little overboard on the IIAR “Analyst of the Year” survey“. I think he has a point.

We commented here that the results are a useful measure of analysts relations managers perceptions of analyst firms. At the same time, one must think about what the results really mean. It does not claim to be a ranking of firms with the best research or the most accurate analysts. It’s a modest contribution towards helping AR professionals to compare and share their feelings about analysts, and should accepted for what it is.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.

There is 1 comment on this post
  1. June 11, 2015, 11:01 pm

    […] particular firms. While the survey design and execution could be improved, our warnings about IIAR surveys has been consistent over several years: don’t forget who took the survey. AR people will […]

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