Develop AR

Getting carried away about the IIAR survey?

Carter says “Whoa, I think people are going a little overboard on the IIAR “Analyst of the Year” survey“. I think he has a point.

We commented here that the results are a useful measure of analysts relations managers perceptions of analyst firms. At the same time, one must think about what the results really mean. It does not claim to be a ranking of firms with the best research or the most accurate analysts. It’s a modest contribution towards helping AR professionals to compare and share their feelings about analysts, and should accepted for what it is.

Duncan Chapple

Duncan Chapple is a leading authority on international analyst relations and maximising the value created by analyst firms. As analyst relations lead at Elisa Industriq, he builds programs that strengthen relationships with industry analysts and sourcing advisors across the company's growing portfolio of automation software brands.

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  1. IIAR’s Tragic Quadrant spotlights overrated analysts | Influencer Relations by Duncan Chapple | Analyst Relations
    June 11, 2015, 11:01 pm

    […] particular firms. While the survey design and execution could be improved, our warnings about IIAR surveys has been consistent over several years: don’t forget who took the survey. AR people will […]

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