Dennington and Jriri explaining analysts’ sales impact at AR Forum

Caroline Dennington, Samyr Jriri and I just spoke about their session at the upcoming AR Forum about analysts impact on sales. They bring amazing insights: Dennington led AR for Symantec in Europe and then led global AR before taking up a new role leading all the firm’s communications in EMEA, bringing AR and PR together. Jriri is a Gartner alum who worked with the firm’s high tech and telecoms provider clients. They will have a highly interactive session; their target of fewer than ten slides for their hour would challenge many of the spokespeople we work with.

Caroline’s map of analyst influence of sales will be an invaluable tool for AR professionals wanting to visualise the system of analyst influencer as a whole.  The presentation, on the opening morning of the AR Forum on the 16th, will be one of the most anticipated of the event.

To register for the free event, visit

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