Dennington and Jriri explaining analysts’ sales impact at AR Forum

Caroline Dennington, Samyr Jriri and I just spoke about their session at the upcoming AR Forum about analysts impact on sales. They bring amazing insights: Dennington led AR for Symantec in Europe and then led global AR before taking up a new role leading all the firm’s communications in EMEA, bringing AR and PR together. Jriri is a Gartner alum who worked with the firm’s high tech and telecoms provider clients. They will have a highly interactive session; their target of fewer than ten slides for their hour would challenge many of the spokespeople we work with.

Caroline’s map of analyst influence of sales will be an invaluable tool for AR professionals wanting to visualise the system of analyst influencer as a whole.  The presentation, on the opening morning of the AR Forum on the 16th, will be one of the most anticipated of the event.

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Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.

There are 2 comments on this post
  1. May 14, 2015, 11:33 am

    […] The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered the opinions of thousands of users of analyst services about how they use analysts, and how. The main report is a massive document, around 180 slides, but it does not answer every question. The Analyst Sales Impact Matrix shows which firms have the most influence on your sales process.  The shows each stage of the Buyer Decision Process, which was presented to the 2014 Analyst Relations Forum in the session led by Caroline Dennington and my colleague Samyr Jriri. […]

  2. October 29, 2015, 10:40 pm

    […] EMEA comms leader Caroline Dennington and recent Gartner alum Samyr Jriri gave an impressive presentation today about analysts’ impact on sales. Context is key: […]