Influencer Relations book: 2nd edition spotlights Gartner’s MQ

Book co-authors: Duncan Chapple, Sven Litke and Bob Sakakeeny
Book co-authors: Duncan Chapple, Sven Litke and Bob Sakakeeny

Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you to our newsletter subscribers we’ll be offering them a discount on the book. If you want a discount, sign up here.

The book’s first edition quickly became the best-selling influencer relations book on Amazon. The introduction by former client, friend and business partner Bob Sakakeeny sums up the book’s appeal well. Valuable analyst and advisory firms like Gartner and Forrester Research influence half of the world’s spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those researchers and consultants impact on high-growth markets.

In the opinion of our publisher: “No-one has more expertise into the value of analysts and advisors than Duncan Chapple and Sven Litke. As the managing partners of Kea Company, the world’s largest analyst relations consultancy, their book gives their insights into how analyst value is created and captured.”

The book also includes contributions by notable industry figures, including Andrew Reed, Annelieke Nagel, Anthony Kennada, Bram Weerts, Christopher Manfredi, Derk Erbé, Donna Stein, Efrem Mallach, Hank Barnes, Lawrence Hecht, Michael Coté, Neil Pollock, Peggy O’Neill, Rebecca Lieb, Sharon Robinson, and Suyog Shetty.

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Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.