How Adobe & Amazon gained in TMT Influencer Quadrant

Adobe and Amazon have gained the most share of voice in analyst research over the last year. That’s the finding of Kea Company’s TMT Influencer Quadrant, which Peter O’Neill and I published on July 12. It echoes the finding of last year’s Kea Circle awards, in which our survey of industry analysts found Amazon to be one of the most-improved analyst relations team. The chart to the right shows exemplary data of frequently-mentioned firms whose share of voice has been broadly stable or has improved over the last 12 months compared to the 12 previous months.

The Influencer Quadrant service shows the frequency with which hundreds of leading high tech and telecoms providers are mentioned in the research of around four hundred analyst firms. While the largest analyst firms naturally produce the most research, this methodology includes a large part of the long tail and freemium firms who are rising in influence.

The 2018 Influencer Quadrant is available to clients in three market-specific editions:

  • The TMT (Technology, Media and Telecoms) IQ is managed by Duncan Chapple. It covers research on computer networking; ecommerce; enterprise computing; hardware; ICT outsourcing; media; software and wireless solutions.
  • The Heavy Industry IQ, led by Stephen Miller, spans chemicals, construction, energy, manufacturing, materials, resources, shipping and transportation.
  • Life Sciences IQ. Emily Almond, our biosciences expert, leads the operations for our Life Sciences IQ, which covers Biotechnology, Diagnostics, Healthcare, Medical Devices and Pharmaceuticals.

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Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.