Gartner, Forrester & HfS Research top 2014 Analyst Firm Awards


Update: The 2016 Analyst Firm Awards are available here. 

9 December 2014 – London, UK. Long-time industry leaders Gartner and Forrester Research have been joined by HfS Research as the top firms in Influencer Relations’ Analyst Firm Awards for 2014. The awards honour 18 IT and telecommunications industry analyst firms that have delivered outstanding value to their users.

Influencer Relations has seen the rapid rise of several young analyst firms disrupting the market” says Duncan Chapple, editor of “HfS Research, Digital Clarity Group and Greyhound Research now deliver world-class insight that enables them to stand with decades-old heavyweights, such as IDC, Everest Group and NelsonHall.”

The Analyst Firm of the Year 2014 Awards combine the opinions of 1,100 worldwide users of analyst firms who voted in the Analyst Value Survey conducted by Kea Company. The awards announced today recognise the ten leading firms globally, and include nine subsidiary awards across four categories:

  • Regional leaders: in Asia Pacific; Europe, Middle East and Africa; and the Americas
  • Market leaders: in Services; Software; and Telecommunications & Networking
  • Segment leaders: Supply-side (vendors and providers or IT/Telecoms solutions); Demand-side (serving users and buyers of IT/Telecoms solutions)
  • Business Growth.


For further information please contact:
Duncan Chapple
+44 20 7993 8655


  1. The top ten firms in the global award and the nine subsidiary awards are shown in the table. Analyst Firm of the Year 2014 Awards go to all 18 firms named.
  2. The social media hashtag for the awards is #afoty14.
  3. The Analyst Value Survey is an annual survey of the users of analyst firms’ services. The 2014 survey was conducted in July, August and September 2014 and received 1,100 valid responses from almost 50 countries. 41% of respondents are in the USA; 14% are in the United Kingdom; 12% are in India.
  4. A zip file containing Top 5 and Top 10 graphics for each award is available at
  5. The awards recognise a range of companies producing industry research, the users of which broadly consider to be analyst firms. Not all describe themselves as analyst firms: Aberdeen Group, for example, is a research publisher providing content marketing services; ISG is an advisory firm.
  6. Because many IT or telecoms solution providers prefer to not be called vendors., the awards for firms serving people in buyer and vendor organisations are titled, respectively, “Demand-side” and “Supply-side”.
  7. This is the first year for Influencer Relations’ Analyst Firm of the Year Awards. Other Analyst Firm of the Year awards have been tried in the past, most notably from Communications Day and the IIAR. No similar award was issued during the last two years.
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  1. Ludovic Leforestier December 9, 2014 Reply

    Duncan, Where did you obtain your end users sample from?

    • Duncan December 9, 2014 Reply

      Hi Ludovic, the demand-side responses come from the Analyst Value Survey, which is a longitudinal panel survey, that you are familiar with, based on our Panalyst database. It’s not a sample, since there are no lists commercially available of users of analyst services.

  2. BigPhat December 9, 2014 Reply

    No mention of Constellation?

    • Duncan December 9, 2014 Reply

      Hi BigPhat. The Analyst Value Survey collected a lot of data about Constellation, but it did not get into the top ten in any of our award categories. It’s generally bumping around 20th, as I mention at

  3. Ludovic Leforestier December 10, 2014 Reply

    Duncan, is there any correlation between respondents being clients of an analyst firm and votes?

    • Duncan December 11, 2014 Reply

      Hi Ludovic. That’s a great question. My guess is that clients are happier with a firm than non-clients. If not, they would be in trouble! I can run the numbers when I have more time over Christmas.

  4. Author
    Duncan Chapple January 16, 2016 Reply

    Surprisingly, it turns out that non-clients are often happier than clients:

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