Why Have An Analyst / Consultant Relations Programme?
For two reasons: 1. To save money. 2. To get better results.
How industry analysts can come to briefings better prepared
In private conversations, Influencer Relations professionals often critique the analysts’ level of preparedness for a briefing. However, the ?IR pros are unwilling to actually say something to the analyst for fear of hurting the relationship or courting retaliation. We think that these fears are unfounded as most analysts would appreciate reasonable suggestions for how they can…