Prioritize

Identify the analysts that have the most impact

Develop AR | Prioritize
On the folly of rewarding A, while hoping for B
ByDuncan Chapple July 5, 2005September 20, 2014
A colleague and I have just completed a AR effectiveness audit that compares the performance of a group of IT services firms. One activity, which we call Analyst Mindshare, involves reviewing the research of a group of analyst firms, weighting each report to reflect its impact on sales, and then comparing the changes over time….
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Prioritize
Needed: An Ideal "Analyst Relations Process Model"
ByDuncan Chapple June 27, 2005September 2, 2014
While the idea of a Public Relations Process Model has existed for almost 20 years, little public work has been done to discuss and develop a model for optimal analyst relations. Having a model is vital, because it offers a stronger and deeper understanding than an empirical assortment of experiences and best practices: if analyst…
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