I had a fascinating discussion recently with the head of AR for one of the largest and slickest consulting companies (Honestly, it’s great to be in London — everyone in

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As even IDC admits in a recent article, analysts’ research and advisory work isn’t the only influence on buyers. However, analysts are the key external influencer on tech buyers (outside

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In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:- Does measuring profile in analyst research

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When it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment of the messages that the AR

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Industry analyst firms, like Gartner, AMR, Forrester, and Ovum represent a multi-billion dollar market of specialist advisory firms that consult to large enterprises on the basis of an independent research

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We continue to campaign about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key activities in AR. Most firms are not addressing

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I’ve had a fascinating discussion today with a US analyst relations manager today who led me to this case study from CARMA. Despite a cheering error (“contributions to the bottom

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A colleague and I have just completed a AR effectiveness audit that compares the performance of a group of IT services firms. One activity, which we call Analyst Mindshare, involves

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