A crucial element in the IDEAL process model for analyst relations is driving performance. This requires goals, operational resources and technique and insight into the context. In a nutshell: More
I had a fascinating discussion recently with the head of AR for one of the largest and slickest consulting companies (Honestly, it’s great to be in London — everyone in
As even IDC admits in a recent article, analysts’ research and advisory work isn’t the only influence on buyers. However, analysts are the key external influencer on tech buyers (outside
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:- Does measuring profile in analyst research
When it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment of the messages that the AR
Industry analyst firms, like Gartner, AMR, Forrester, and Ovum represent a multi-billion dollar market of specialist advisory firms that consult to large enterprises on the basis of an independent research
We continue to campaign about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key activities in AR. Most firms are not addressing
I’ve had a fascinating discussion today with a US analyst relations manager today who led me to this case study from CARMA. Despite a cheering error (“contributions to the bottom
