The Google News Timeline feature shows the frequency with which terms appear in the media it indexes. There’s a nice example here of what we call the Tornbohm Effect, after
AR teams need clarity about the reasons for measurement: different programmes have different objectives, so no single measurement approach will work in every context. That’s the challenge that Lighthouse’s Martin
Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of
In this segment from the IBM Software Group Connection Summit 2007, James talks with Jerrilyn Glanville, a veteran of IBM Analyst Relations (“AR” for short). They discuss the role of
The new ‘Analyst Direct‘ service has serious flaws. Many of these issues relate to its market intelligence engine, ‘MI Analyst’. Some of the issues I mentioned elsewhere have been resolved:
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also growing, often by 50%, 100% or 150%. We have observed some common tactics and
Just before the middle of the year there’s a flurry of goal-setting in analyst relations teams. Colleagues are setting budgets, looking at progress and realigning resources. That means we’re having
Developing a competitive and effective Analyst Relations programme is an absolute necessity for all firms today that are selling organizations valuable technology, communications or services. Firms not only need to
