Don’t use discredited PR metrics to value AR
Lighthouse’s measurement work often provokes interesting questions. Recently, one client asked if we conducted any research that could give a ballpark figure on how…
Prioritize
Identify the analysts that have the most impact
The analysts’ top forty
On the left you can see the forty firms most mentioned in analyst research. We’ve looked across the Lighthouse analyst index reports to see…
An IDEAL situation
Lighthouse is offering analyst relations teams a free conference call on the IDEAL methodology – to get an invitation, please email analysts at lighthousear…
AR evaluation: Be the best you can be
Lighthouse’s free IDEAL analyst relations audits are leading us into some fascinating conversations. The audits help you to review the principal features of effective…
Free: benchmark your AR against the best
Lighthouse is offering firms the opportunity to benchmark their analyst relations against the best in the industry, for free. Regular readers of this blog…
Measure AR’s business value to control risk
A key part of Lighthouse’s approach to AR measurement is that it not only help prove that it’s adding value, but also helps businesses…
Discussing the effectiveness of analyst outreach
Evaluating the effectiveness of analyst outreach is Lighthouse’s key activity. One insight it gives us is that even vendors with well-resourced and positive media…
Driving AR performance
A crucial element in the IDEAL process model for analyst relations is driving performance. This requires goals, operational resources and technique and insight into…
AR measurement: awareness or tonality? Or neither?
I had a fascinating discussion recently with the head of AR for one of the largest and slickest consulting companies (Honestly, it’s great to…
Identifying the influential analysts
As even IDC admits in a recent article, analysts’ research and advisory work isn’t the only influence on buyers. However, analysts are the key…
Why measure analyst mindshare?
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:-…
Five dumb mistakes with AR metrics
When it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment…