Identify the analysts that have the most impact
The Google News Timeline feature shows the frequency with which terms appear in the media it indexes. There’s a nice example here of what we call the Tornbohm Effect, after the Endele Effect. For those who don’t know her, Cathy is one of the most senior analysts at Gartner following the services market. Few…
AR teams need clarity about the reasons for measurement: different programmes have different objectives, so no single measurement approach will work in every context. That’s the challenge that Lighthouse’s Martin Tilling will be discussing in an IIAR conference call next week. AR professionals need to weigh up what sort of measurement approach will be accepted…
Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of each year: in Munich in April, in Singapore in May and prior to the Forrester IT Forum in June (Thanks to Marius for the photo…
In this segment from the IBM Software Group Connection Summit 2007, James talks with Jerrilyn Glanville, a veteran of IBM Analyst Relations (“AR” for short). They discuss the role of AR, both on the side of the analyst and of executives, some examples of different styles and idiosyncrasies of both analysts and execs, and then…
The new ‘Analyst Direct‘ service has serious flaws. Many of these issues relate to its market intelligence engine, ‘MI Analyst’. Some of the issues I mentioned elsewhere have been resolved: for example, ‘Ph.D.’ was listed as an analyst. However, three principal issues remain. Some issues reflect data quality. Some of them are statistical issues, rooted…
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also growing, often by 50%, 100% or 150%. We have observed some common tactics and experiences within its client base. However, the central pressures are not in dealing with Gartner: the severe difficulty for AR directors and other Gartner clients…
Just before the middle of the year there’s a flurry of goal-setting in analyst relations teams. Colleagues are setting budgets, looking at progress and realigning resources. That means we’re having a few discussions about Balanced Scorecards, and seeing some common challenges in using them. The balanced scorecard identifies four perspectives to track the progress of…
Developing a competitive and effective Analyst Relations programme is an absolute necessity for all firms today that are selling organizations valuable technology, communications or services. Firms not only need to communicate effectively with global and regional analysts but also continuously need to monitor the progress, and the RoI, of their analyst relations programs. All this…