Identify the analysts that have the most impact
One of Lighthouse’s traditions is the Boardroom: an annual working lunch for AR professionals, hosted in San Jose, CA, the week before Gartner’s Symposium. In April 2007, we met to discuss ways to maximize the value of AR in a recessionary environment. Geoff Roach is an wonderful host, and arranged a private boardroom for us…
Managers’ comfort with statistical information varies greatly. When shown a chart like the one on the right, they either know what questions to ask themselves, or they skip over it. In this chart, the blue line shows the performance of a firm over the last year, and the other lines try to explain the data….
Thanks to Dominic for passing me some thoughts on “Metrics Used in Analyst Relations”, copyrighted by Josh, so ask them for a copy. In a few words, he neatly summarizes the pros and cons of several metrics. When considering what might be the implications breaking the copyright law, learn from this learn course about how…
Over the last few weeks we’ve been hearing what people think about Outsell’s new paper on the analyst relations area. In 24 tightly-argued pages, the paper explains the rationale for analyst relations, describes the AR community in depth, the evolution of AR since the 1970s, the networks of AR services firms (including Lighthouse) and makes…
Analyst Relationship Audit (ARA) is a measurement for the progress of analyst relations programs. First developed in 2001, it involves a series of confidential interviews with analysts following a company’s peer group in order to determine the current level of relationships with the key analyst houses. The diagram here shows an example from an audit…
When we ran our AR Master Class in London this month, a large part of the discussion focused on putting a cash value on analyst relations. While the generic calculation for return on investment (ROI) is well known, AR managers struggle to apply these formula for a number of reasons, including the difference between revenue…
The Institute of Industry Analyst Relations met earlier this month to refine its priorities and elect a new managing board. I thought it would be worth sharing some of the outcomes, using some notes by the IIAR’s Secretary, Hannah Kirkman. Twenty-two of us came to the meeting, at the Dell office, and Stephen England dialled…
We recently mentioned that budgets for AR have risen to 28% of PR spend. I’ve had an interesting question from a reader. Do increased budgets mean anything? Effective analyst relations is really about building relationships not simply about budgets, or even mainly about budgets. Isn’t this even a point Lighthouse makes, that most AR effort…