Our friends at Influencer50 said in a recent post that awareness is a mistaken measure to focus on, especially for larger firms. Often major players have high awareness by default,
A new benchmarking study of business-to-business vendors in North America shows very different responses to the recession. 44% of firms will cut marketing while 31% will increase by more. Former
Tekrati founder Barbara French and Forrester’s Kevin Lucas have different views on the alignment of AR to sales. Forrester argues that even though many AR professionals say that their focus
The four most frequently used methods of evaluating analyst relations have very different uses: some primarily measure the firm’s overall performance rather than that of the AR team; other give
One of the most easily available ‘rankings’ of industry analysts mistakenly focusses on a subset of analysts whose most common feature is that IIAR members find them easy to work
How can Analyst Relations professionals plan at the start of a recession? Our advice is: expect a very uneven dip, with a recession in some of the western economies being
This month we divide our Lighthouse Services Index into two more focussed studies. First comes the Lighthouse Outsourcing Index and next month we’ll launch the Consulting & Systems Integration Index.
Lighthouse’s roundtable discussion is about how Green IT fits into the way that analysts (and other stakeholders) evaluate the brand positions and CSR strategies of top IT companies. Environmental sustainability is an
