Larger firms cut marketing spend: AR must grow pipeline & retention
A new benchmarking study of business-to-business vendors in North America shows very different responses to the recession. 44% of firms will cut marketing while…
Prioritize
Identify the analysts that have the most impact
Forrester’s mistaken advice flies in the face of experience
Tekrati founder Barbara French and Forrester’s Kevin Lucas have different views on the alignment of AR to sales. Forrester argues that even though many…
Lighthouse reveals top methods for AR evaluation
The four most frequently used methods of evaluating analyst relations have very different uses: some primarily measure the firm’s overall performance rather than that…
Misapplication of IIAR survey gives tactical opportunities to AR managers
One of the most easily available ‘rankings’ of industry analysts mistakenly focusses on a subset of analysts whose most common feature is that IIAR…
AR Classics: Planning IDEAL relationships in an uneven recession
How can Analyst Relations professionals plan at the start of a recession? Our advice is: expect a very uneven dip, with a recession in…
New Lighthouse Indexes launch for Outsourcing and Consulting
This month we divide our Lighthouse Services Index into two more focussed studies. First comes the Lighthouse Outsourcing Index and next month we’ll launch…
Lighthouse hosts ‘Reputation & Green IT’ roundtable with Wally Katz
Lighthouse’s roundtable discussion is about how Green IT fits into the way that analysts (and other stakeholders) evaluate the brand positions and CSR strategies of top…
The Tornbohm effect: why analyst profile in the media can be counter-indicator for importance
The Google News Timeline feature shows the frequency with which terms appear in the media it indexes. There’s a nice example here of what…
Tilling to address IIAR call on measurement best practice
AR teams need clarity about the reasons for measurement: different programmes have different objectives, so no single measurement approach will work in every context….
June’s seminar at IT Forum helps AR managers build AR momentum
Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course…
Found on blip.tv
In this segment from the IBM Software Group Connection Summit 2007, James talks with Jerrilyn Glanville, a veteran of IBM Analyst Relations (“AR” for…
‘Analyst Direct’- the dangers of Numerophobia
The new ‘Analyst Direct‘ service has serious flaws. Many of these issues relate to its market intelligence engine, ‘MI Analyst’. Some of the issues…