Slides: How to maximise value for money from analyst contracts

Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. In our February 27 webinar, three leading experts discussed the key

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Influencer Quadrant shows firms’ changing analyst impact

Being able to spot what’s hot and what’s not is key to staying at the forefront of analysts’ sales recommendations. That’s why we are pleased to announce the Influencer Quadrant.

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Guest post: How analyst relations can evaluate social media

Where can you start to track AR through social media? The best way to start involves four elements which reflect the development of the relationship between the AR department and

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How can we stop the decline of analyst relations?

There is a huge opportunity for vendors to benefit from the generalised decline in the responsiveness of analyst relations. Most vendors fail to act in the knowledge of the last

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Lighthouse relaunches the Analyst Relationship Maturity audit

Many organisations want to benchmark their analyst relations, but sometimes it’s hard to benchmark against competitors: the field might be too broad or narrow for an Analyst Attitude Survey. And

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What are the top errors made by AR teams trying to develop measurements and integrate them into balanced scorecards? Carter and Dave have some suggestions, but while they certainly picks

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Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts who blogs. It’s a useful summary

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Our friends at Influencer50 said in a recent post that awareness is a mistaken measure to focus on, especially for larger firms. Often major players have high awareness by default,

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