AR Classics: Gartner and Forrester are not, repeat not, Tier 1

You read the headline correctly; Forrester and Gartner should never be considered Tier 1. Yes, yes, Gartner is the industry behemoth, and Forrester is likely the number two firm for

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Vicki Jenkins: AR Planning Doesn’t Have to be Like Nailing Jell-O to a Tree

With a background as both an analyst relations (AR) professional and an industry analyst, I have seen what happens on both sides of the fence, and communication between the two

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Research shows analysts’ seven career vectors

Gian Marco Campagnolo and two colleagues have been mining the profiles of industry analysts to see what makes career success happen. They have focussed on a group of 332 analysts

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AR gets firms in the room, but it’s the spokespeople who convince

Yesterday I spent a couple of hours with Rick Nash discussing AR and Analyst Relationship Maturity. Rick is a Kansas City-based AR leader. Like many, he uses a relationship ladder

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Nucleus Research focuses on value and ROI

Within the 30 leading analyst firms, Nucleus Research came top in the the 2014 Analyst Value Survey when it comes to value for money. Maybe it’s because Nucleus is under-pricing its

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AR Forum agenda reflects growing focus on value and sales

The agenda for the  Analyst Relations Forum was announced today. The free event on September 16 and 17 will help professionals show, and maximise, the business impact of analysts and of AR itself. The direction

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Can we give individual analysts a referral lifetime value?

In this video, David Bell (@davidbnz), the Xinmei Zhang and Yongge Dai Professor at the University of Pennsylvania, talks about stakeholders as marketing assets. He’s a specialist in start-ups, and in this

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Why we need more responses to the 2014 Analyst Value Survey

We’ve started planning the 2014 Analyst Value Survey, and we’re asking for your feedback. One thing’s clear: the survey’s getting better and better with each year. In the last five months

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