It’s funny: I was just speaking to someone today who is collecting predictions for 2006 from her colleagues, so that they can track themselves against their competitors’ accuracy in some

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Calculating the Value of Analyst Relations

Industry veteran Enrico Camerinelli helped a number of his former clients at META Group to calculate their return on investment from IT purchases they had made. Enrico’s methodology for calculating the

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Should mid-market firms use junior AR staff?

Following on from my post yesterday, in which I said that larger firms and PR agencies could usefully combine senior and junior AR staff, I’ve had the question: what about

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