It’s funny: I was just speaking to someone today who is collecting predictions for 2006 from her colleagues, so that they can track themselves against their competitors’ accuracy in some
Industry veteran Enrico Camerinelli helped a number of his former clients at META Group to calculate their return on investment from IT purchases they had made. Enrico’s methodology for calculating the
Following on from my post yesterday, in which I said that larger firms and PR agencies could usefully combine senior and junior AR staff, I’ve had the question: what about
