What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They where all named a Cool Vendor by Gartner in the past five years. So, what happened to
What is differentiating influencer marketing from the more conventional forms of marketing? Of course there are some things that influencer marketing has in common with traditional push marketing: It will
How can individuals and businesses use big data from the major societal changes in the world today? That was the question that Dominique Turcq posed to me and other alumni of
There’s a opportunity facing analysts. It arises from a gap between what analysts offer and what their clients are looking for. Analyst firms traditionally use analytical skills which, by focussing research
It’s election time for the Industry of Industry Analyst Relations, the global organisation which represents the AR community and keeps an eye on standards (both the analysts’ and the AR
“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations,
One of the most easily available ‘rankings’ of industry analysts mistakenly focusses on a subset of analysts whose most common feature is that IIAR members find them easy to work
Thanks to Efrem Mallach for flagging up an interesting new article: Matt Asay’s criticism of analysts’ failures at making accurate market predictions. Matt’s argument is that analysts are great at
