The Danger is Complacency: the Magic Quadrant and Tech Vendors (Part Six)
byThere is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they…
2. Drive and Determine Goals
How To Eat An Elephant – A Recipe For Proper Analyst Relations
byWhen starting with analyst relations companies often realise that the task lying ahead of them is pretty daunting. There are several hundred analyst firms…
Create a New Market Category by Courting Analysts Your Customers Respect
byMarketing is by far the most complex organization within a business. The same individuals tasked with building brand standards and designing websites are also…
Crunching the Numbers – Behind the Scenes of an Analyst Briefing Campaign
byIt is quite easy to talk about the qualitative aspects of analyst relations, but when it comes down to the numbers, things tend to…
Moving The Dot: The Magic Quadrant and Tech Vendors (Part Five)
byRepositioning your ‘dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a…
Sales Enablement Webinar: Starting to Enable Sales
byOver the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In this edition, Bram Weerts and SageCircle…
Killer products don’t sell
byOf course they do. Didn’t we just manage to convince the first 50 customers to buy our solution? Yes, you did. But now ask…
Content is Key! – Leveraging Influencer Marketing To Gain Market Mindshare
byIn a world that is dominated by “push-advertising” and that includes an overwhelming choice of products and services that need to be evaluated by…