Insider Tips For Making The Most of Analyst Briefings

As a research analyst covering digital technology, companies routinely (to the tune of up to a dozen per day) reach out to request briefings — even if that’s not the

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Influencer Insights Podcast: How Luxoft leverages AR as a force multiplier for their success

For this Influencer Insights Podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified their outreach to analysts, really reinvigorating the Analyst

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Guest Post: AR pros are not scheduling coordinators

The technology services industry has evolved at such a frightful pace in recent months, I won’t be surprised that in some time it may be renamed as Digital Services industry

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Influencer Insights Podcast March News

In this second episode of Kea Company’s Influencer Insights Podcast we cover a number of interesting developments in the IT research industry such as the fall of Gigaom and the newly

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What Gigaom’s Closure Means for the Digital Clarity/Constellation Alliance

The closure of Gigaom on the same day as the surprise announcement of an alliance between two high-growth analyst firms shows the high stakes in the analyst industry. Freelance analysts

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Pitches Fail Because of Misunderstanding and Distrust

Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own rope. That’s the sad story emerging

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How to deal with industry analysts for startups

View back the recording of Michael Coté’s talk early 2014 on dealing with analysts, narrowed down to startups.

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Influencer Insights Podcast February News

This first episode of Kea Company’s Influencer Insights Podcast covers a number of interesting developments in the IT research industry including a number of prominent Forrester analysts leaving and an interesting move at Germany-based

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