Guest Post: AR pros are not scheduling coordinators
byThe technology services industry has evolved at such a frightful pace in recent months, I won’t be surprised that in some time it may…
2. Drive and Determine Goals
Influencer Insights Podcast March News
byIn this second episode of Kea Company’s Influencer Insights Podcast we cover a number of interesting developments in the IT research industry such as the…
What Gigaom’s Closure Means for the Digital Clarity/Constellation Alliance
byThe closure of Gigaom on the same day as the surprise announcement of an alliance between two high-growth analyst firms shows the high stakes…
Pitches Fail Because of Misunderstanding and Distrust
byAnalysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own…
How to deal with industry analysts for startups
byView back the recording of Michael Coté’s talk early 2014 on dealing with analysts, narrowed down to startups.
Influencer Insights Podcast February News
byThis first episode of Kea Company’s Influencer Insights Podcast covers a number of interesting developments in the IT research industry including a number of prominent Forrester…
Equipping Sales for the MQ Effect: the Magic Quadrant and Tech Vendors (Part Seven)
byGartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales…
Guest Post: When Your Company Takes Out Your Favorite Analyst
byIt happens to the best of us. Your analyst relations program is humming along nicely – your analysts are behaving, your internal constituents under…