Analyst Consulting Days: The Top 4 Reasons Why
byAnalyst consulting days (aka SAS or strategic advisory service in Gartnerese) have a high risk/reward profile for vendor analyst relations (AR) teams. We often…
2. Drive and Determine Goals
“Best Practice” Ingredients in Analyst Relations
byIn any business environment the phrase ‘best practice’ sooner or later comes up when people are talking about planning, execution and measurement of business…
Increase Investment in AR: What Would It Take?
byAnalyst Relations (AR) programs typically do not have sufficient resources (e.g., spokespeople bandwidth for analyst interactions, AR headcount, and budget) for the tasks at…
Coffee Talk with Eva Hörtrich
byFor this Coffee Talk we spoke to Eva Hörtrich, Senior Manager, Global Analyst Relations at Unify (formerly Siemens Enterprise Communications).
Coffee Talk with Robin Schaffer
byIn this Coffee Talk, Robin Schaffer from NICE Systems (now: UNIT4) talks over her route from AT&T into NICE Systems and into Analyst Relations,…
Building Credibility to Boost Sales with IT Analyst Relations
byWhen talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the…
AR Classics: Get Ahead Of Analysts: The Murphy Approach
byFor several years in the 1990s I shared a household with an old golden retriever named Murphy. Murphy had ESP. He’d know exactly where…
Coffee Talk with Sanchit Vir Gogia
byFor this Coffee Talk we invited Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, an independent IT & Telecom Research & Advisory…