Of course they do. Didn’t we just manage to convince the first 50 customers to buy our solution? Yes, you did. But now ask yourself what the reasons for closing
In a world that is dominated by “push-advertising” and that includes an overwhelming choice of products and services that need to be evaluated by the buyer, it is increasingly hard
Analyst consulting days (aka SAS or strategic advisory service in Gartnerese) have a high risk/reward profile for vendor analyst relations (AR) teams. We often receive questions from AR practitioners asking
In any business environment the phrase ‘best practice’ sooner or later comes up when people are talking about planning, execution and measurement of business activities. According to Wikipedia “a best
Analyst Relations (AR) programs typically do not have sufficient resources (e.g., spokespeople bandwidth for analyst interactions, AR headcount, and budget) for the tasks at hand. Kea Company see underinvestment in AR
For this Coffee Talk we spoke to Eva Hörtrich, Senior Manager, Global Analyst Relations at Unify (formerly Siemens Enterprise Communications).
In this Coffee Talk, Robin Schaffer from NICE Systems (now: UNIT4) talks over her route from AT&T into NICE Systems and into Analyst Relations, and her thoughts about the Analyst
When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the
