If you think back on the many occasions when you’ve heard this phrase, or for that matter used it yourself – how many times has it been a good idea
It is critical for Analyst Relations (AR) to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ for
For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of a century ago, Win Them Over
One of the more common inquiries that Kea Company handles is “How can I know which analysts are most relevant? Should I focus on traditional influencers or put some effort
Listen back to our Coffee Talk with seasoned Analyst Relations professional Michael Myers from KPMG, who talks over his route into Analyst Relations and his views on the Analyst Relations Industry.
5. Vendors approach analysts with an undifferentiated message and lack of thought in their vision and strategy. Downside – why should an analyst pay any attention to a boring, me
You probably don’t know all the investor-savvy analysts pushing down tech share prices. Apple’s shocking $40bn share price fall in through September and mid-October wasn’t simply about actors’ privacy. And the $20bn
I bet you have – but since it was so boring you probably cannot remember what it was. Now turn the question around and ask yourself what you have written
