“I will do it myself.” – Why ‘Trial and Error’ is a Bad Idea in Analyst Relations.

If you think back on the many occasions when you’ve heard this phrase, or for that matter used it yourself – how many times has it been a good idea

Share
Talk to the Analyst: The Magic Quadrant and Tech Vendors (Part Four)

It is critical for Analyst Relations (AR) to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ for

Share
Coffee Talk with Dr. Efrem Mallach

For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of a century ago, Win Them Over

Share
Which Influencers Are Most Relevant?

One of the more common inquiries that Kea Company handles is “How can I know which analysts are most relevant? Should I focus on traditional influencers or put some effort

Share
Coffee Talk with Michael Myers

Listen back to our Coffee Talk with seasoned Analyst Relations professional Michael Myers from KPMG, who talks over his route into Analyst Relations and his views on the Analyst Relations Industry.

Share
Analyst Relations Programs: The Top 5 Biggest Mistakes

5. Vendors approach analysts with an undifferentiated message and lack of thought in their vision and strategy. Downside – why should an analyst pay any attention to a boring, me

Share
Did Apple and IBM Know Which Analysts Could Trash Share Prices? Do You?

You probably don’t know all the investor-savvy analysts pushing down tech share prices. Apple’s shocking $40bn share price fall in through September and mid-October wasn’t simply about actors’ privacy. And the $20bn

Share
Influencer Relations Do’s and Don’ts: Have You Read Something Boring Today?

I bet you have – but since it was so boring you probably cannot remember what it was. Now turn the question around and ask yourself what you have written

Share