AR Classics: Get Ahead Of Analysts: The Murphy Approach

For several years in the 1990s I shared a household with an old golden retriever named Murphy. Murphy had ESP. He’d know exactly where one of us would want to

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Coffee Talk with Sanchit Vir Gogia

For this Coffee Talk we invited Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, an independent IT & Telecom Research & Advisory firm. He also is the author

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“I will do it myself.” – Why ‘Trial and Error’ is a Bad Idea in Analyst Relations.

If you think back on the many occasions when you’ve heard this phrase, or for that matter used it yourself – how many times has it been a good idea

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Talk to the Analyst: The Magic Quadrant and Tech Vendors (Part Four)

It is critical for Analyst Relations (AR) to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ for

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Coffee Talk with Dr. Efrem Mallach

For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of a century ago, Win Them Over

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Which Influencers Are Most Relevant?

One of the more common inquiries that Kea Company handles is “How can I know which analysts are most relevant? Should I focus on traditional influencers or put some effort

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Coffee Talk with Michael Myers

Listen back to our Coffee Talk with seasoned Analyst Relations professional Michael Myers from KPMG, who talks over his route into Analyst Relations and his views on the Analyst Relations Industry.

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Analyst Relations Programs: The Top 5 Biggest Mistakes

5. Vendors approach analysts with an undifferentiated message and lack of thought in their vision and strategy. Downside – why should an analyst pay any attention to a boring, me

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