Analyst Relations – Nothing Start-ups Should Worry About. Or Should They?

It is a common belief that the playing field of analyst relations is reserved for the ‘big guys’ who are spending lots of money on their relationship with the analyst

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Seven Mistakes That Kill Pitches To Analysts

As part of the Analyst Observatory’s Influencer Pitch Process research, 44 people at analyst pitches (on either side of the table) told us about times when the meetings went badly

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Using Analyst Written Research: Bad Practices

The IT industry analysts do a good job of researching and analysing the IT industry. Where they often do not do a good job lies in educating their own clients

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Who Are They? Identifying the Influencers of Today and Tomorrow

Most people trying to reach a decision for a vendor, a product or a service will try to get at least a couple of third party opinions on the downsides

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Pitching to Analysts is a Dance Around Caterogies

The second-most important pitch for start-ups, after the investor pitch, is the analyst briefing. These are the formal oral presentations which are more or less mandatory for any new solution

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Why Have An Analyst / Consultant Relations Programme?

For two reasons: 1. To save money. 2. To get better results.

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Measured in Minutes: The ROI of an Analyst Briefing

As part of the ongoing struggle to convince their management about the value of analyst relations, AR professionals often prove the effectiveness of their AR programmes by showing written research

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Getting started with Analyst Relations: In-house or external AR agency?

Getting started with analyst relations can prove to be quite a challenge if a company does not have any previous experience in dealing with analyst companies. At this point it

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