It is a common belief that the playing field of analyst relations is reserved for the ‘big guys’ who are spending lots of money on their relationship with the analyst
As part of the Analyst Observatory’s Influencer Pitch Process research, 44 people at analyst pitches (on either side of the table) told us about times when the meetings went badly
The IT industry analysts do a good job of researching and analysing the IT industry. Where they often do not do a good job lies in educating their own clients
Most people trying to reach a decision for a vendor, a product or a service will try to get at least a couple of third party opinions on the downsides
The second-most important pitch for start-ups, after the investor pitch, is the analyst briefing. These are the formal oral presentations which are more or less mandatory for any new solution
For two reasons: 1. To save money. 2. To get better results.
As part of the ongoing struggle to convince their management about the value of analyst relations, AR professionals often prove the effectiveness of their AR programmes by showing written research
Getting started with analyst relations can prove to be quite a challenge if a company does not have any previous experience in dealing with analyst companies. At this point it
