The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered the opinions of thousands of users of analyst services about how they use analysts, and for what.
‘How many deals can you help us win?’ ‘We have already invested in all the marquee analyst firms, when do we start seeing tangible returns?’ ‘Can you ask which Fortune 500 firms are being advised?’
For this Influencer Insights Podcast by Kea Company we cover a number of interesting developments in the IT research industry such as analyst movement and the launch of a new research tool. It features interviews with Duncan Chapple, Tom Reuner (who moved from Ovum to HfS Research), and Peter ffoulkes of 451 Research.
Deloitte, NetApp and HCL are three of the firms that have been most successful at winning more share of voice in analyst research. More isn’t always better, but firms looking to push into the long tail have something to learn from those firms.
After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT department. The line between CIOs and CMOs is blurring. Thus it is no surprise that marketers are increasingly coming into contact with IT analyst firms that technology professionals have worked with…
Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner) gave me this exclusive interview on the analyst industry, and what made him move.
Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing and testing some ideas from social psychology in conversations with industry analysts, AR people and a range of academic researchers.
Over the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In the video below, Robin Schaffer and Andrew Reed discuss how to get your Sales Enablement programme going, and share ‘war-stories’ from their own extensive experience.