Influencer Insights Podcast April News

For this Influencer Insights Podcast by Kea Company we cover a number of interesting developments in the IT research industry such as analyst movement and the launch of a new research tool.

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Deloitte, NetApp & HCL win in new Influencer Quadrant

Deloitte, NetApp and HCL are three of the firms that have been most successful at winning more share of voice in analyst research. More isn’t always better, but firms looking

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The Top Four Reasons Modern Marketers Can’t Live Without IT Research

After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT department. The line between CIOs and

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Exclusive InfluencerRelations.com interview with Tom Reuner

Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner) gave me this exclusive interview on

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Four Psychological Strategies for Analyst Relations

Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing and testing some ideas from social

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Sales Enablement Webinar: Step by Step Planning

Over the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In the video below, Robin Schaffer and Andrew Reed discuss how to get

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Insider Tips For Making The Most of Analyst Briefings

As a research analyst covering digital technology, companies routinely (to the tune of up to a dozen per day) reach out to request briefings — even if that’s not the

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Influencer Insights Podcast: How Luxoft leverages AR as a force multiplier for their success

For this Influencer Insights Podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified their outreach to analysts, really reinvigorating the Analyst

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