The Top Four Reasons Modern Marketers Can’t Live Without IT Research
After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT…
2. Drive and Determine Goals
Exclusive InfluencerRelations.com interview with Tom Reuner
Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner)…
Four Psychological Strategies for Analyst Relations
Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing…
Sales Enablement Webinar: Step by Step Planning
Over the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In the video below, Robin Schaffer and…
Insider Tips For Making The Most of Analyst Briefings
As a research analyst covering digital technology, companies routinely (to the tune of up to a dozen per day) reach out to request briefings…
Influencer Insights Podcast: How Luxoft leverages AR as a force multiplier for their success
For this Influencer Insights Podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified their…
Guest Post: AR pros are not scheduling coordinators
The technology services industry has evolved at such a frightful pace in recent months, I won’t be surprised that in some time it may…
Influencer Insights Podcast March News
In this second episode of Kea Company’s Influencer Insights Podcast we cover a number of interesting developments in the IT research industry such as the…
What Gigaom’s Closure Means for the Digital Clarity/Constellation Alliance
The closure of Gigaom on the same day as the surprise announcement of an alliance between two high-growth analyst firms shows the high stakes…
Pitches Fail Because of Misunderstanding and Distrust
Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own…
How to deal with industry analysts for startups
View back the recording of Michael Coté’s talk early 2014 on dealing with analysts, narrowed down to startups.
Influencer Insights Podcast February News
This first episode of Kea Company’s Influencer Insights Podcast covers a number of interesting developments in the IT research industry including a number of prominent Forrester…