Five Ways To Get a Better Deal From Gartner
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also expanding. We have observed some common tactics and…
2. Drive and Determine Goals
3 things Analyst Relations Managers need to know about Gartner in Africa
Are you an Analyst Relations (AR) manager with a regional remit that includes Africa? Remain unconvinced of Gartner’s influence at a regional level and unclear…
How To Use The Analyst Sales Impact Matrix
The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered the…
The Ripple Effect of Analyst Relations
‘How many deals can you help us win?’ ‘We have already invested in all the marquee analyst firms, when do we start seeing tangible…
Influencer Insights Podcast April News
For this Influencer Insights Podcast by Kea Company we cover a number of interesting developments in the IT research industry such as analyst movement and the…
Deloitte, NetApp & HCL win in new Influencer Quadrant
Deloitte, NetApp and HCL are three of the firms that have been most successful at winning more share of voice in analyst research. More…
The Top Four Reasons Modern Marketers Can’t Live Without IT Research
After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT…
Exclusive InfluencerRelations.com interview with Tom Reuner
Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner)…
Four Psychological Strategies for Analyst Relations
Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing…
Sales Enablement Webinar: Step by Step Planning
Over the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In the video below, Robin Schaffer and…
Insider Tips For Making The Most of Analyst Briefings
As a research analyst covering digital technology, companies routinely (to the tune of up to a dozen per day) reach out to request briefings…
Influencer Insights Podcast: How Luxoft leverages AR as a force multiplier for their success
For this Influencer Insights Podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified their…