Five Ways To Get a Better Deal From Gartner
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also expanding. We have observed some common tactics and…
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also expanding. We have observed some common tactics and…
Are you an Analyst Relations (AR) manager with a regional remit that includes Africa? Remain unconvinced of Gartner’s influence at a regional level and unclear…
The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered the…
‘How many deals can you help us win?’ ‘We have already invested in all the marquee analyst firms, when do we start seeing tangible…
For this Influencer Insights Podcast by Kea Company we cover a number of interesting developments in the IT research industry such as analyst movement and the…
Deloitte, NetApp and HCL are three of the firms that have been most successful at winning more share of voice in analyst research. More…
After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT…
Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner)…
Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing…
Over the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In the video below, Robin Schaffer and…
As a research analyst covering digital technology, companies routinely (to the tune of up to a dozen per day) reach out to request briefings…
For this Influencer Insights Podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified their…