How Valuable is Service?
How do you measure whether clients are happy with your service? Do we need a matrix to make sure we make it all visible, or can we just conclude that when you ask the question their response has to speak for itself?
How Cool is That?
Today, of all days , I spend some time in a sub par hotel in the deep south of the Netherlands. Nothing cool about that I hear you thinking, but if I tell you that this place has a 750 seat capacity, the next bit will sound like winning the lottery. I walk in, pick a…
Failure is not Always Incompetence
Anyone who can think straight and does more than reading the local newspaper or watching one of the indoctrinated television channels around the world, knows that the “economical crisis” is not so bad as it sounds. A group of people who run this world via the banking corporations messed up big time and now they…
Do You Know Who That Is?
We get the feeling that sales enablement is something that popped up recently in the office of many AR professionals. How is that possible, you might ask yourself. Well, the people that pay your salary are just being informed about what AR does and how it can contribute even more to the company.
Do Analysts Want to Talk to You?
Of course this is nothing new, VC’s asking entrepreneurs the question: “do analyst want to talk to you guys?” What a great example of faith in the IT sector. VC’s who think that every IT company is aware of the analysts they need to talk to, just want to confirm that there is an interest…
Analyst Relations is Not a Billion Dollar Club
If we would receive a free lunch every time a Tech SME owner says “So you are in Analyst Relations, so mainly high-end customers, right?”, we’d be eating for free the rest of our lives. Why is this perception there? Why don’t people see that Analyst Relations is not about how many employees a company…
Kea Company doubles European team
Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus with 30 years’ experience in the analyst industry and in analyst relations, and Viktoria Reis and Oscar Uvalle who have joined the Kea research team to support the Analyst Attitude Survey…
The Tao of Influence: Part Two
A framework for winning the hearts and minds of trusted influencers. In my last post I outlined why influencing the influencers matters. In short, trusted influencers- specifically those beyond media- are a powerful lever in reaching customers and building trust in your brand. Ok, so how does one successfully build a relationship with such influential…
