How do you measure whether clients are happy with your service? Do we need a matrix to make sure we make it all visible, or can we just conclude that
Today, of all days , I spend some time in a sub par hotel in the deep south of the Netherlands. Nothing cool about that I hear you thinking, but if
Anyone who can think straight and does more than reading the local newspaper or watching one of the indoctrinated television channels around the world, knows that the “economical crisis” is
We get the feeling that sales enablement is something that popped up recently in the office of many AR professionals. How is that possible, you might ask yourself. Well, the
Of course this is nothing new, VC’s asking entrepreneurs the question: “do analyst want to talk to you guys?” What a great example of faith in the IT sector. VC’s
If we would receive a free lunch every time a Tech SME owner says “So you are in Analyst Relations, so mainly high-end customers, right?”, we’d be eating for free
Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus with 30 years’ experience in the
A framework for winning the hearts and minds of trusted influencers. In my last post I outlined why influencing the influencers matters. In short, trusted influencers- specifically those beyond media-
