Failure is not Always Incompetence
Anyone who can think straight and does more than reading the local newspaper or watching one of the indoctrinated television channels around the world,…
2. Drive and Determine Goals
Do You Know Who That Is?
We get the feeling that sales enablement is something that popped up recently in the office of many AR professionals. How is that possible,…
Do Analysts Want to Talk to You?
Of course this is nothing new, VC’s asking entrepreneurs the question: “do analyst want to talk to you guys?” What a great example of…
Analyst Relations is Not a Billion Dollar Club
If we would receive a free lunch every time a Tech SME owner says “So you are in Analyst Relations, so mainly high-end customers,…
Kea Company doubles European team
Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus…
The Tao of Influence: Part Two
A framework for winning the hearts and minds of trusted influencers. In my last post I outlined why influencing the influencers matters. In short,…
The Tao of Influence: Part One
Why Influencers Matter Want to know the quickest way to kill a conversation? Begin and end with your undisputed awesomeness. Too harsh? Perhaps, but…
Filtering the Noise: Analyst Relations As An Intelligence Gathering System
Communications without intelligence is noise; Intelligence without communications is irrelevant. – Gen Alfred Gray, USMC
Anticipate Relevant Outcomes Through New Media – It isn’t difficult
Engaging with analysts brings in a variety of expectations. The most common and easily anticipated outcome is a positive report on the service provider;…
New Influence Quadrant Shows ‘Powerhouse’ Firms In Trouble
Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed last…
Making Music Together: The 4 C’s of an Analyst Inquiry
You can discover more about a person in an hour of play than in an hour of conversation – Plato
How Tech Providers Can Get Value from Gartner (and other Analysts)
This post was written by Hank Barnes, Research Vice President at Gartner. It is updated from work originally posted on the Gartner blog network. You can…