The Tao of Influence: Part Two
A framework for winning the hearts and minds of trusted influencers. In my last post I outlined why influencing the influencers matters. In short,…
2. Drive and Determine Goals
The Tao of Influence: Part One
Why Influencers Matter Want to know the quickest way to kill a conversation? Begin and end with your undisputed awesomeness. Too harsh? Perhaps, but…
Filtering the Noise: Analyst Relations As An Intelligence Gathering System
Communications without intelligence is noise; Intelligence without communications is irrelevant. – Gen Alfred Gray, USMC
Anticipate Relevant Outcomes Through New Media – It isn’t difficult
Engaging with analysts brings in a variety of expectations. The most common and easily anticipated outcome is a positive report on the service provider;…
New Influence Quadrant Shows ‘Powerhouse’ Firms In Trouble
Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed last…
Making Music Together: The 4 C’s of an Analyst Inquiry
You can discover more about a person in an hour of play than in an hour of conversation – Plato
How Tech Providers Can Get Value from Gartner (and other Analysts)
This post was written by Hank Barnes, Research Vice President at Gartner. It is updated from work originally posted on the Gartner blog network. You can…
Five Ways To Get a Better Deal From Gartner
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also expanding. We have observed some common tactics and…
3 things Analyst Relations Managers need to know about Gartner in Africa
Are you an Analyst Relations (AR) manager with a regional remit that includes Africa? Remain unconvinced of Gartner’s influence at a regional level and unclear…
How To Use The Analyst Sales Impact Matrix
The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered the…
The Ripple Effect of Analyst Relations
‘How many deals can you help us win?’ ‘We have already invested in all the marquee analyst firms, when do we start seeing tangible…
Influencer Insights Podcast April News
For this Influencer Insights Podcast by Kea Company we cover a number of interesting developments in the IT research industry such as analyst movement and the…