Anticipate Relevant Outcomes Through New Media – It isn’t difficult
Engaging with analysts brings in a variety of expectations. The most common and easily anticipated outcome is a positive report on the service provider;…
2. Drive and Determine Goals
New Influence Quadrant Shows ‘Powerhouse’ Firms In Trouble
Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed last…
Making Music Together: The 4 C’s of an Analyst Inquiry
You can discover more about a person in an hour of play than in an hour of conversation – Plato
How Tech Providers Can Get Value from Gartner (and other Analysts)
This post was written by Hank Barnes, Research Vice President at Gartner. It is updated from work originally posted on the Gartner blog network. You can…
Five Ways To Get a Better Deal From Gartner
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also expanding. We have observed some common tactics and…
3 things Analyst Relations Managers need to know about Gartner in Africa
Are you an Analyst Relations (AR) manager with a regional remit that includes Africa? Remain unconvinced of Gartner’s influence at a regional level and unclear…
How To Use The Analyst Sales Impact Matrix
The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered the…
The Ripple Effect of Analyst Relations
‘How many deals can you help us win?’ ‘We have already invested in all the marquee analyst firms, when do we start seeing tangible…
Influencer Insights Podcast April News
For this Influencer Insights Podcast by Kea Company we cover a number of interesting developments in the IT research industry such as analyst movement and the…
Deloitte, NetApp & HCL win in new Influencer Quadrant
Deloitte, NetApp and HCL are three of the firms that have been most successful at winning more share of voice in analyst research. More…
The Top Four Reasons Modern Marketers Can’t Live Without IT Research
After a long day working on a marketing automation or data analytics project, a marketer might think she actually works in the company’s IT…
Exclusive InfluencerRelations.com interview with Tom Reuner
Ovum’s principal analyst for IT services has moved to upstart firm HfS Research. Having already worked at IDC, NelsonHall and Gartner, Dr Tom Reuner (@tom_reuner)…