‘Influencer Quadrant’ to spotlight winners in 2018 analyst research
This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients…
2. Drive and Determine Goals
Cool Vendor – is it a beauty contest?
There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better…
How Huawei’s analyst relations overtook Cisco’s
Perhaps the biggest surprise of the 2017 Analyst Relations Value Forum was Huawei winning one of the KeaCircle awards given to several leading-edge analyst…
How AWS, HERE & Huawei overtook the megavendors
The KeaCircle and Analyst Firm Awards, which we’ll present at the Analyst Relations Value Forum on Thursday, will highlight the stunning dynamism of both…
Engaging in Analyst Relations is sending a message: Five common traits confident vendors are displaying
Success breeds success: When I talk to technology vendors about starting an analyst relations program I get all kinds of reactions. One way or…
Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?
In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and…
Your pitch to analysts isn’t just about your solution
In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the…
Kea Company acquires UK analyst relations consultancy Active Influence
Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today…
Thought Leaders
Thought leaders are characterised by thinking differently about important issues. Martin Luther King was a thought leader – his vision of a society where…
There’s no Such Thing as a Free Lunch
The economic theory, and also the lay opinion, that whatever goods and services are provided, they must be paid for by someone – i.e….
How Valuable is Service?
How do you measure whether clients are happy with your service? Do we need a matrix to make sure we make it all visible,…
How Cool is That?
Today, of all days , I spend some time in a sub par hotel in the deep south of the Netherlands. Nothing cool about that…