There are nine basic stances of analyst relations programmes, reflecting how far companies make two choices: first, whether they drive analysts perceptions of their firms as innovators that transform their clients’ businesses; second, how far their analyst relations teams are proactive and reactive across the analyst industry. Using the responses from 881 analysts to the…
I’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most beneficial to your professional development, and to your colleagues’. Follow the link and sign up. I look forward to seeing you there! THURSDAY APRIL 8, 2021 How to Influence Telecom Operators Through Industry AnalystsLead by…
A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. According to Andrew Defrancesco one of the obvious challenges for analyst relations and B2B influencer relations professionals is that the pool of analyst relations (AR) specialists is small and the AR function has struggled to gain profile…
Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often think that simply using Gartner as a client will give them all the market access benefits that analysts can create. Only a balanced, programmatic analyst relations programme can take full advantage of analyst advocacy. Being a Gartner…
If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in the collective experience of MQ authors into context: MQ authors and leads do change regularly, and vendors need an ongoing focus on the MQ to make an impact. Andrew Hsu would also…
Managers in large enterprises, and especially those involved in evaluating and deciding about technology choices, use more analyst firms with each year. Our AVS has shown that the different layers of the analyst community, what we call the four quartiles, are used with different frequency by different users. The Analyst Value Survey asks them which…
This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients of Kea Company’s premium service had access to the data, which track the profile of over 400 brands in the research of around 400 research organisations. The Influencer Quadrant service was created…
There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better prepared for them if we looked at academic research into contest-like evaluations like these, at the University of Edinburgh’s Analyst Observatory and elsewhere. Drawing on a roundtable at Warwick University, I’ve some…