Category: 2. Drive and Determine Goals

How Cool is That?

Posted on by Kea Company

Today, of all days , I spend some time in a sub par hotel in the deep south of the Netherlands. Nothing cool about that I hear you thinking, but if I tell you that this place has a 750 seat capacity, the next bit will sound like winning the lottery. I walk in, pick a good seat close to the wireless access point. When I wanted to start with my first course two people sat down next to me and started to discuss next year’s budget. Nothing cool about that either you might say, and I was just enjoying my meal at first. Then it became clear that they were responsible for a tech company, just over the border in Belgium. They were discussing marketing and then, you’ve guessed it, the magic words came out – “Analyst Relations”.

Now we are talking! […]

Failure is not Always Incompetence

Posted on by Kea Company

Anyone who can think straight and does more than reading the local newspaper or watching one of the indoctrinated television channels around the world, knows that the “economical crisis” is not so bad as it sounds. A group of people who run this world via the banking corporations messed up big time and now they let us pay for it and call it a worldwide economical crisis. Enough said here. In this particular case, failure is incompetence.

I would like to shift my focus a bit more to the people who work hard and play hard. In this current environment, you need to invest just as much time and energy as you did in the times that there would not be a so-called crisis. In advertisements, it is always about showing your face. In good times and in bad times. Companies that stop developing their core business will shut down sooner than later. Stop telling yourself that this happened because of the crisis. It didn’t. There is always a market ready for you. You need to shift, not stop doing what makes your product or services so different from the competition. […]

Do You Know Who That Is?

Posted on by Kea Company

We get the feeling that sales enablement is something that popped up recently in the office of many AR professionals. How is that possible, you might ask yourself. Well, the people that pay your salary are just being informed about what AR does and how it can contribute even more to the company. […]

Kea Company doubles European team

Posted on by Sven Litke

KKeaTeamea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus with 30 years’ experience in the analyst industry and in analyst relations, and Viktoria Reis and Oscar Uvalle who have joined the Kea research team to support the Analyst Attitude Survey and Analyst Value Survey. […]

The Tao of Influence: Part Two

Posted on by allysonmcasey

A framework for winning the hearts and minds of trusted influencers.

In my last post I outlined why influencing the influencers matters. In short, trusted influencers- specifically those beyond media- are a powerful lever in reaching customers and building trust in your brand. Ok, so how does one successfully build a relationship with such influential groups? […]