Your pitch to analysts isn’t just about your solution
In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the…
2. Drive and Determine Goals
Kea Company acquires UK analyst relations consultancy Active Influence
Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today…
Thought Leaders
Thought leaders are characterised by thinking differently about important issues. Martin Luther King was a thought leader – his vision of a society where…
There’s no Such Thing as a Free Lunch
The economic theory, and also the lay opinion, that whatever goods and services are provided, they must be paid for by someone – i.e….
How Valuable is Service?
How do you measure whether clients are happy with your service? Do we need a matrix to make sure we make it all visible,…
How Cool is That?
Today, of all days , I spend some time in a sub par hotel in the deep south of the Netherlands. Nothing cool about that…
Failure is not Always Incompetence
Anyone who can think straight and does more than reading the local newspaper or watching one of the indoctrinated television channels around the world,…
Do You Know Who That Is?
We get the feeling that sales enablement is something that popped up recently in the office of many AR professionals. How is that possible,…
Do Analysts Want to Talk to You?
Of course this is nothing new, VC’s asking entrepreneurs the question: “do analyst want to talk to you guys?” What a great example of…
Analyst Relations is Not a Billion Dollar Club
If we would receive a free lunch every time a Tech SME owner says “So you are in Analyst Relations, so mainly high-end customers,…
Kea Company doubles European team
Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus…
The Tao of Influence: Part Two
A framework for winning the hearts and minds of trusted influencers. In my last post I outlined why influencing the influencers matters. In short,…