The Tao of Influence: Part One
Why Influencers Matter Want to know the quickest way to kill a conversation? Begin and end with your undisputed awesomeness. Too harsh? Perhaps, but sometimes the truth hurts.
Filtering the Noise: Analyst Relations As An Intelligence Gathering System
Communications without intelligence is noise; Intelligence without communications is irrelevant. – Gen Alfred Gray, USMC
Anticipate Relevant Outcomes Through New Media – It isn’t difficult
Engaging with analysts brings in a variety of expectations. The most common and easily anticipated outcome is a positive report on the service provider; ironically not a balanced report. Any negative will be viewed as a potent explosive, and every effort will be undertaken to dilute or soften the ‘blow’. The truth however remains, unchanged!
New Influence Quadrant Shows ‘Powerhouse’ Firms In Trouble
Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed last week, of the H1 2015 Influence Quadrant for Powerhouse firms. It’s shown below, and you can click here to read about the Influence Quadrant method.
Making Music Together: The 4 C’s of an Analyst Inquiry
You can discover more about a person in an hour of play than in an hour of conversation – Plato
How Tech Providers Can Get Value from Gartner (and other Analysts)
This post was written by Hank Barnes, Research Vice President at Gartner. It is updated from work originally posted on the Gartner blog network. You can find the original post here. We are grateful to Hank Barnes for giving us permission to share this blog post with our audience.
Five Ways To Get a Better Deal From Gartner
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also expanding. We have observed some common tactics and experiences within its client base. However, the central pressures are not in dealing with Gartner: the severe difficulty for AR directors and other Gartner clients is now to communicate internally.
3 things Analyst Relations Managers need to know about Gartner in Africa
Are you an Analyst Relations (AR) manager with a regional remit that includes Africa? Remain unconvinced of Gartner’s influence at a regional level and unclear how to drive sales effectiveness? Here are three points to consider when designing your influencer programme.
