Guest Post: AR pros are not scheduling coordinators
The technology services industry has evolved at such a frightful pace in recent months, I won’t be surprised that in some time it may…
2. Drive and Determine Goals
Influencer Insights Podcast March News
In this second episode of Kea Company’s Influencer Insights Podcast we cover a number of interesting developments in the IT research industry such as the…
What Gigaom’s Closure Means for the Digital Clarity/Constellation Alliance
The closure of Gigaom on the same day as the surprise announcement of an alliance between two high-growth analyst firms shows the high stakes…
Pitches Fail Because of Misunderstanding and Distrust
Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own…
How to deal with industry analysts for startups
View back the recording of Michael Coté’s talk early 2014 on dealing with analysts, narrowed down to startups.
Influencer Insights Podcast February News
This first episode of Kea Company’s Influencer Insights Podcast covers a number of interesting developments in the IT research industry including a number of prominent Forrester…
Equipping Sales for the MQ Effect: the Magic Quadrant and Tech Vendors (Part Seven)
Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales…
Guest Post: When Your Company Takes Out Your Favorite Analyst
It happens to the best of us. Your analyst relations program is humming along nicely – your analysts are behaving, your internal constituents under…
The Danger is Complacency: the Magic Quadrant and Tech Vendors (Part Six)
There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they…
How To Eat An Elephant – A Recipe For Proper Analyst Relations
When starting with analyst relations companies often realise that the task lying ahead of them is pretty daunting. There are several hundred analyst firms…
Create a New Market Category by Courting Analysts Your Customers Respect
Marketing is by far the most complex organization within a business. The same individuals tasked with building brand standards and designing websites are also…
Crunching the Numbers – Behind the Scenes of an Analyst Briefing Campaign
It is quite easy to talk about the qualitative aspects of analyst relations, but when it comes down to the numbers, things tend to…