A wake-up call for technology vendors: Don’t wait for the aliens to land!

When asked about analysts and analyst relations the reaction of technology vendors seems to be divided into two main groups. Those that believe that analyst relations is something a vendor

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In the bustle of daily activities, it is sometimes hard for Analyst Relations (AR) managers to keep their teams focused on their key operational activities. Kea Company created the 5 I’s

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Unleash your inner Sherlock: The Magic Quadrant and Tech Vendors (part three)

Warning: Homework ahead! It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ

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Three Common Mistakes: the Magic Quadrant and Tech Vendors (part two)

For a variety of reasons, communications and IT vendor Analyst Relations and executives make a number of mistakes concerning the Gartner Magic Quadrant (MQ) and how their companies should react

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Magic Quadrant: Don’t Obsess, Don’t Ignore (part one)

Even with a host of blogs and other forms of social media, Gartner’s Magic Quadrant remains the IT market’s most highly visible piece of commentary. Because the Magic Quadrant impacts billions

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How Analysts influence the Buyer Decision Process

Symantec’s EMEA comms leader Caroline Dennington and recent Gartner alum Samyr Jriri gave an impressive presentation at the Analyst Relations Forum 2014 about analysts’ impact on sales. Context is key: analysts are

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How cool is it to be a Gartner Cool Vendor

What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They where all named a Cool Vendor by Gartner in the past five years. So, what happened to

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Key benefits of influencer marketing – it’s not (only) about numbers

What is differentiating influencer marketing from the more conventional forms of marketing? Of course there are some things that influencer marketing has in common with traditional push marketing: It will

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