Social Media for Analyst Relations

ByDuncan Chapple August 12, 2010

There’s an interesting slideshare here from the recent Forrester discussion on how AR teams can be using social media. It’s not perfect, but useful. Take a look!

1. Identify & Evaluate | Develop AR
Cross-cultural errors feed false impressions
ByDuncan Chapple March 2, 2006March 24, 2008
The observations of an English friend in Texas seem to counter some of the observations in our annual survey of CIOs. Our research found that the reach of industry analysts extends deep down into the mid-market. Around two-thirds of companies with over 1,000 employees have CIOs using analyst research. Our correspondent repeats many of the…
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2. Drive and Determine Goals | 4. Align, track & educate | Develop AR | Prioritize
Misapplication of IIAR survey gives tactical opportunities to AR managers
ByDuncan Chapple November 23, 2008November 22, 2008
One of the most easily available ‘rankings’ of industry analysts mistakenly focusses on a subset of analysts whose most common feature is that IIAR members find them easy to work with. The All The Analyst (ATA) Analyst Web Rankings encourage less experienced AR managers to focus on vendor-funded analysts. As a result, more strategic AR…
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Develop AR
SageCircle relaunches
ByDuncan Chapple December 13, 2007March 19, 2008
Valley-based AR gurus Carter Lusher and Dave Eckert have relaunched SageCircle, an analyst relations service which closed in 2003. Amongst other things, we are interested to see what these two noted gastronomes have planned for their first soirée. In its early years, as a ‘pure’ consultancy, SageCircle played a crucial role in developing the analyst…
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Develop AR
Remember, analysts also value the relationship
ByDuncan Chapple September 26, 2007March 19, 2008
Many thanks to a senior researcher in an international analyst firm for allowing me to share this comment with you: it gives a great flavour of the frustrations of many industry analysts… Some companies have such poor AR. There is one very big vendor who is infamous in our market for having the laziest AR…
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1. Identify & Evaluate | 5. Leverage Reputation | 6. Features | AR Classics | Develop AR
AR Classics: Can freemium research be better than free?
ByDuncan Chapple March 5, 2009December 17, 2021
The growth of free and freemium analyst research is a fascinating development. In a way, it’s an acceleration of what we’ve seen in the analyst industry, previously, in the form of White Papers. Often White Papers were working well for both analysts and vendors. Increasingly it’s fascinating to see this kind of snowballing development, particularly…
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1. Identify & Evaluate | Develop AR
Why analyst firms back analyst relations
ByDuncan Chapple July 21, 2006March 22, 2008
Clay Cocalis, the vp of worldwide sales for TowerGroup, focusses on three clusters of buyers: “We typically don’t sell into the sales organization, we mostly go into analyst relations, marketing or to the C level“ Cocalis says. Cocalis’ comments reflect one of the most startling effects of the growth of analyst relations: AR is now…
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