Social Media for Analyst Relations
There’s an interesting slideshare here from the recent Forrester discussion on how AR teams can be using social media. It’s not perfect, but useful. Take a look!
There’s an interesting slideshare here from the recent Forrester discussion on how AR teams can be using social media. It’s not perfect, but useful. Take a look!
A key part of Lighthouse’s approach to AR measurement is that it not only help prove that it’s adding value, but also helps businesses control their risk of being outflanked by competitors. The flip side is also true: AR teams that are only measuring their own activity, or outputs that might not reflect real business…
Alcatel-Lucent is the most prominent gainer this month as it moves up 2 positions to the 8th spot. It has received the Global Telecoms Business Innovation Award but the improvement in the firm’s ranking can be mainly attributed to its new strategic alliance with HP. Brocade, which has announced double digit growth in its share…
The IIAR‘s training working group met again this week, and made some real progress. Much to my surprise, I was able to set that progress back within hours. One of the proposals that came out of the meeting was that we should use a wiki to see if we produce an common list of the…
When hiring analyst relations team members, should firms look for senior or junior staff? That’s the question I’ve been evaluating recently in a discussion with a colleague in Silicon Valley. “If AR is done right there are no seniors and juniors, it is just one team acting in unison”, says my correspondent. There’s a lot…
IT budgets are always under constraint, but today’s CIOs are under intense pressure to deliver more for less. At the same time technology development is offering new options, from social computing to sourcing. IT must assess these effectively and invest for business benefit.

On Friday, October 4, the day after the Analyst Relations Forum, we have scheduled a half-day workshop for AR leaders, from 9am to 1pm in Somerset House, London’s outstanding 18th century building. This intimate event is for full-time AR professionals who direct and manage AR programmes on both the in-house and agency sides. We’re looking…