Social Media for Analyst Relations
There’s an interesting slideshare here from the recent Forrester discussion on how AR teams can be using social media. It’s not perfect, but useful. Take a look!
There’s an interesting slideshare here from the recent Forrester discussion on how AR teams can be using social media. It’s not perfect, but useful. Take a look!

Registrations are rolling in for the AR Forum 2013, and the international advisory council has been at work suggesting topics for the Forum (and we’re continuing to expand the Council, which was recently joined by Yash Khanna from Tata Consultancy Services). We’re opened a survey at http://bit.ly/ARForumSurvey and we’d love your opinion. So far, the topics with…
Merv Adrian’s posting reminded me how being given vendors’ Powerpoint after a briefing was really useful for me when I was an analyst. You can go into the outline view and cut and paste the heading into Word, then type up your notes often reusing their headings if they were factual. That could lead to…
Readers of this blog know our view is that firms reaching out to analysts need to have some situational awareness, and be able to show they understand the wider business environment. Increasingly, this means understanding the impact of the declining dollar and the need to shift to ‘Recession strategies’. Best estimates are the the dollar…

Yesterday I spent a couple of hours with Rick Nash discussing AR and Analyst Relationship Maturity. Rick is a Kansas City-based AR leader. Like many, he uses a relationship ladder to track the progress that he makes in building rapport with analysts. I coined the phrase Analyst Relationship Maturity back in 2005 and developed a…
Managers can learn how to accelerate the momentum of their analyst relations programme at Lighthouse’s seminar on Building AR Momentum. Lighthouse’s second-level AR course runs in the second quarter of each year: in Munich in April, in Singapore in May and prior to the Forrester IT Forum in June (Thanks to Marius for the photo…

“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful insight into the discussion on AR’s future. “As influence becomes more important and traditional stakeholder models become less focussed, AR can…