Tickerizing our RSS feed

Yesterday’s Software Index had a surge of readers after Yahoo Finance picked up the mention of OpenText (OTEX) on our RSS feed. Many of those readers came from software vendors, the analyst firms that follow them and the investor relations teams working for tech companies.

To encourage that, we’ll be experimenting with embedding tickers, like (IT) for Gartner, into our RSS feed sometimes. This will encourage financial information providers to index Analyst Equity, and will help RSS readers to get information from them to get context for our discussions of those firms.

If you’re reading this on RSS, then drop us an email if the change has any unexpected results.

More from Duncan Chapple

Credo 9: Seven reasons why committment drives AR success, but needs to increase

Our credo series seems topical this month. Analysts turn over in their...
Read More