The last few months have seen a shift in how analysts are viewing the market for customer relationship marketing solutions. In the enterprise, analysts say business managers must act fast to regain the initiative to innovate customer relationship management (CRM) solutions. Duncan Chapple explains in this Research Round-up report that “Because the major drivers of…
Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at…
Now we’re into the second half of the year, many teams use the summer slow-down to re-plan and structure for the rest of year. By the firms have their mid-year summits and analyst days behind them, and they start to look over their metrics from the first half. As a result, it’s a good time…
This story caught my eye today: “Forrester Research has the highest gross margin the IT Consulting Industry“. Over the last two years of economic difficulty, Gartner and Forrester have almost always outperformed the US stock markets, and other analyst firms have continued to grow in value. IT advisory firms has continued to grow even in…
The Institute of Industry Analyst Relations has invited Duncan Chapple (Managing Director, Lighthouse AR) to join Phil Fersht (CEO & Head of Research, HfS Research) to discuss ‘A Crisis in AR’ on its next teleconference on Wednesday 13th July, 4-5pm BST / 11am EST / 8am PT. Henrietta Lacey-Gutsell, the IIAR Secretary, outline the rationale…
After Forrester’s purchase of Springboard Research and PAC’s purchase of Berlecon, it’s clear that the resurgence of M&A activity outside the US is also influencing the analyst industry. However, there’s more at work than the generic impulse of investors to spread their risks from North America. Analyst firms are using acquisition to round out their…
How far can analyst relations managers use the marketing automation approach? That’s the question we recently posed to Gary Katz, (LinkedIn, Twitter) CEO of Marketing Operations Partners, and he gave us a lot of food for thought, which we’ll be working on in an upcoming webinar. Most AR people are aware of Vocus, Cision, Media…
PAC’s hiring today of John Leigh, a BPO industry heavyweight, reflects the general trends towards the growth in the market for custom consulting. Leigh, previously at BTGS, Gartner, META, Ovum and Vertex, joins Pierre Audoin Consulting at a time when numerous firms are also benefiting from the growing demand for more strategic consulting. Major new…