Picking up the money Gartner and Forrester leave on the table
Gartner and Forrester’s increasing focus on global $1bn-plus firms is leaving money on the table for firms like IDC, Berlecon, NelsonHall, Burton, Pierre Audoin Consultants and Springboard to pick up. That’s the conclusion I’ve come to after a lunch with Rahme Mehmet where we talked over Thursday’s Boardroom discussion. Around 20 senior AR and marketing…