Which analysts are most influential
We’ve been increasingly impressed with RocSearch’s growth since it hit the radar in 2005. So it’s going to be interesting to hear from COO Ashish Sinha about David O’Brien’s appointment as Executive Chairman. O’Brien comes in just as Neeraj Bhardwaj, the firm’s London-based CEO, is moving on (The Indian-headquartered firm has decided it needs a…
Gartner has around 6,100 attendees at its flagship event, Symposium, which is on this week in Orlando. Over the last few years total attendance has been around 7,000 – but this year’s event does feel smaller. It’s not just because the analyst relations workroom and press center are half their normal size. It’s less crowded,…
The new ‘Analyst Direct‘ service has serious flaws. Many of these issues relate to its market intelligence engine, ‘MI Analyst’. Some of the issues I mentioned elsewhere have been resolved: for example, ‘Ph.D.’ was listed as an analyst. However, three principal issues remain. Some issues reflect data quality. Some of them are statistical issues, rooted…
Tuesday’s AR Forum will be one of the best-attended events at Gartner’s symposium next week. Many of the leading figures in the AR community will be there, and I’ll be at DisneyWorld, where the event is held, from Saturday. I’ll there blogging for Analyst Equity: let me know if you have any questions you’d like…
Our concerns about the evenness of role-based research are deepened by Forrester’s latest AR research AR’s Graveyard: Unmet Sales Commitments. Forrester’s guidance is that, because most AR teams struggle to show how they contribute to their firm’s bottom line, they should focus on marketing and not attempt to support the sales function. Our view is…
There’s trouble at t’ Ovum mill. Two of the firm’s star IT research directors, Gary Barnett and Ian Wesley, have left the firm. Gary and Ian have been absolutely central to Ovum’s growth into IT analysis over the last decade. In the mid-1990s, Ovum was overwhelmingly a telecoms firm. Under Ian’s leadership, the IT team…
Our post on growth opportunities for competitors to Forrester and Gartner has triggered some discussion, both in our monthly ‘Advisor Spotlight’ webinar, another blog and on our Boardroom. In particular, there’s a real discussion about how far other analyst firms have a toehold in the end-user market from which they can grow. In the Boardroom…
According to a B2B article, IDC’s 2007 survey of tech vendors’ marketing budgets showed that 6.3% of the budget goes on PR (down from 7.1%) and a further 2.2% on analyst relations (up from 2.0%). Of course the whole marketing budget is growing as marketing operations approaches take hold. Two numbers provides a vital benchmarking…