Many thanks to influencer50 was passing me the article their research referred to. It’s described as an article by Pui Wing Tam from the WSJ’s E-Commerce Supplement Online in June 2003. The article’s headline, “Brad in Accounts May Be The Best Person to Have a Word With”, points to a real communications challenge: how can…
The Institute for Industry Analyst Relations holds its first discussion in the US next week. Members and potential members of the IIAR will be breakfasting together at Gartner’s symposium next Tuesday, October 10th. The Institute is inviting AR professionals to discuss what they would like the Institute to do, and how it can best add…
Noiseworks PR owner Nick Hayes has a proven eye for what grabs headlines. His other firm, influencer50, has an interesting paper (available online) claiming that analyst influence is falling. The claim is based on four observations: 1] Around 18% of influencers are analysts. influencer50’s paper reports that industry analysts are on average 18% of those…
Outsell, Inc. is forecasting that spending on IT reports and research will grow 9% this year. That’s almost double the growth rate for 2005 when Outsell’s estimate was 5%, as shown in their diagram on the right. (Updated from earlier this week: Thanks to Outsell for permission to use this diagram, which enlarges when clicked…
Many industry analyst relations managers get approaches from equity analysts working in the investment community. Equity analysts often approach industry analyst relations staff at stockmarket-listed firms when corporate investor relations cannot supply the information they need. At private firms, they are often the only obvious point of contact. Equity analysts need to be handled with…
Forrester Research principal analyst R “Ray” Wang recently wrote this note with Christopher Mines and Emily Van Metre. In it, Wang hopes to pursuade analyst relations professionals, technology marketers, sales leaders and management professionals to increase the credibility of AR with colleagues working in product teams and other corporate functions. This is such a key…
The Institute of Industry Analyst Relations met earlier this month to refine its priorities and elect a new managing board. I thought it would be worth sharing some of the outcomes, using some notes by the IIAR’s Secretary, Hannah Kirkman. Twenty-two of us came to the meeting, at the Dell office, and Stephen England dialled…
Now the dust has settled, we are starting to get a closer look at the impact of Orbys Consulting’s purchase by Ovum. Some key details are: In the short term, it’s business as usual. Orbys will remain a separate brand and a separate practice. Ovum wants to internationalise Orbys and create more Orbys services for…