Ovum’s purchase of Orbys Consulting seems to have all the right strings attached. The deal extends Ovum’s client base of large user organizations and gives Ovum clients access to Orbys’ distinctly pragmatic strategies for choosing suppliers and finalizing contracts. Orbys is a profitable $7.3 m consulting business which consults to many of Europe’s largest buyers…
Last night the Lighthouse team in London invited our alumni and board members to join us to celebrate our birthday. Luckily they took us up on the invite. A grand time was had by all. It’s an interesting opportunity, especially because it always produces some possibilities for sharing contacts and expertise: one of our board…
We recently mentioned that budgets for AR have risen to 28% of PR spend. I’ve had an interesting question from a reader. Do increased budgets mean anything? Effective analyst relations is really about building relationships not simply about budgets, or even mainly about budgets. Isn’t this even a point Lighthouse makes, that most AR effort…
On Wednesday September 6, Lighthouse Analyst Relations will be eight years old. We’ve invited our staff, board, alumni and our evil twins at Lighthouse PR to join us for dinner at Maroush, the city’s leading Lebanese restaurant. Lighthouse has a lot to celebrate of the last year, largely thanks to the high standards and forceful…
Our AR consultants help vendors to better allocate their analyst relations effort. Efrem Mallach’s action research methodology, IDEAL, gives AR teams the information they need to increase their mindshare with analysts. Since the 1980s, Efrem and his colleagues have been helping vendors to build their brand and win more sales recommendations from industry analysts by…
According to BtoBOnline, IDC has found that spending on analyst relations has risen to 28% of the spending on public relations by technology suppliers. The report by Kate Maddox (ex-@d:tech and Advertising Age) summarises IDC’s conference call on Thursday which announced the findings of its 2006 benchmarking survey with senior tech marketers. Vendors’ spending on…
One in five of the visitors to this site use Firefox. The most recent version of Firefox fixed a glitch which prevents visitors from getting the most out of www.LighthouseAR.com. Since many of the readers of that site also come here, this is is the best place to spread the news. If you’re using Firefox…
The IIAR has been making steady progress over the summer. So far we have 95 people signed up on our English-language list and a further 12 in our German chapter. This week the IIAR’s interim board, of which I am one, announces the Institute’s new logo. You can see it on the right hand side….