‘Influencer relations’ must not throw out the baby with the bathwater
The rising interest in influencer relations will dangerous disorient managers who see influencers as a new category, separate from and exclusive of existing audiences,…
Duncan Chapple is the preeminent researcher worldwide studying the value of industry analysts and analyst relations. Chapple directs research projects and development workshops that increase the value generated by relationships with industry analysts and sourcing advisors. He recently completing a research degree at the University of Edinburgh, looking into industry analysts.
The rising interest in influencer relations will dangerous disorient managers who see influencers as a new category, separate from and exclusive of existing audiences,…
In today’s cautious high technology industry, industry analysts’ recommendations affect half of IT and telecom purchases by businesses. Tomorrow I’ll be at Manchester Business…
Analyst relations professionals will be discussing the rise of the boutique, with a panel of small analyst firms, at June’s IIAR forum. Since boutique…
Is Ovum, one of the most successful European-headquartered analyst firms, at a tipping point? Its new owners, Datamonitor, have a few months in which…
This month Lighthouse will be running our annual Gartner webinar. It’s part of our Advisor Spotlight analysis, reviewing changes at the largest analyst firms….
The April 2008 meeting of the IIAR heard initial results from its Analyst of the Year survey. Although the data don’t show very strong…
Our Credo series continues with the argument that consistency should be a compulsory consideration for analyst relations. Sadly, many firms fail to integrate their…
In an episode of The Simpsons when Homer creates a vigilante group to track down a cat burglar, Lisa, concerned over their abuse of…