‘Influencer relations’ must not throw out the baby with the bathwater
The rising interest in influencer relations will dangerous disorient managers who see influencers as a new category, separate from and exclusive of existing audiences,…
Assessing technology brands’ reputation among industry analysts
In today’s cautious high technology industry, industry analysts’ recommendations affect half of IT and telecom purchases by businesses. Tomorrow I’ll be at Manchester Business…
CXP: is this Parisian powerhouse the exemplary boutique?
Analyst relations professionals will be discussing the rise of the boutique, with a panel of small analyst firms, at June’s IIAR forum. Since boutique…
Ovum at the tipping point?
Is Ovum, one of the most successful European-headquartered analyst firms, at a tipping point? Its new owners, Datamonitor, have a few months in which…
Gartner ends a cycle started by META purchase
This month Lighthouse will be running our annual Gartner webinar. It’s part of our Advisor Spotlight analysis, reviewing changes at the largest analyst firms….
AR Classics: Bland isn’t best, for AR or for analysts
The April 2008 meeting of the IIAR heard initial results from its Analyst of the Year survey. Although the data don’t show very strong…
Credo 4: Integrate statements into complete messages
Our Credo series continues with the argument that consistency should be a compulsory consideration for analyst relations. Sadly, many firms fail to integrate their…
Who will police the police? AllTheAnalysts.com?
In an episode of The Simpsons when Homer creates a vigilante group to track down a cat burglar, Lisa, concerned over their abuse of…