Kudos to the Institute for Industry Analyst Relations for persuading IDC’s Insights businesses to stop demanding sales lead information from companies wanting to brief Insights analysts. In a recent post
$23 million plus some debt seems like a small price to pay for Jupiter Research, once one of the bigger names in the analyst industry. It should help Forrester’s stock
Our Credo series on AR principles comes into the final stretch with our seventh belief: different analyst relations approaches are effective for different ICT solutions, even from the same vendor.
Dave Kellogg, a Silicon Valley marketer and blogger, recently provided commentary on a previous article from Alan Pelz-Sharpe of CMS Watch. Alan’s article covered rules he thinks vendors should follow
Analyst relations professionals increasingly find themselves discussing influencer relations. Don Bulmer uses a nice definition: a systematic way to identify, measure and build bridges with influential people who impact customer
Jonny’s offering a free 30 minute webinar on dealing with web 2.0 overload. We can’t believe it’s free, and recommend you jump at the opportunity, now! Jonny explains the course
Since our relaunch in April, AnalystEquity.com has had 36% more visitors. According to Alexa.com, that makes us the most visited AR site. However, other sites around the analyst industry are
As we mentioned last week, Analysys Mason has bought telecom software shop OSS Observer. That’s a significant move for Analysys’ managing partner Tony Lavender: he arguably now leads the biggest practice in BSS/OSS/telecoms IT
