Gartner, aided by what legally remains of META, has won a provisional order in the Hamburg regional court against Meton Group. Amongst other things, Meton is forbidden from using its
Mobile data specialist Mako Analysis is approaching its second birthday. Mako is a great example of the ‘Analyst Firm Cycle’: the process through which analyst firms are formed and accumulates
As even IDC admits in a recent article, analysts’ research and advisory work isn’t the only influence on buyers. However, analysts are the key external influencer on tech buyers (outside
Gartner’s Robin Kranich is speaking to Lighthouse and similar folk about the firm’s product strategy. As former analysts, we have seen how our own firms sometimes struggle to follow the
Weber Shandwick has published an article outlining five practical steps for navigating the world of AR: Build a rigorous contact strategy and plan Nominate and negotiate an interactor team Train
We were lucky enough to have the CEO of RocSearch, one of India’s fast-growing technology business research firms, come in to Lighthouse’s London office on Wednesday. Our point of connection
In my post On the folly of rewarding A, while hoping for B I mentioned our Analyst Mindshare studies. The question has come back:- Does measuring profile in analyst research
When it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment of the messages that the AR
