Which analysts are most influential
When it comes to aligning analyst relations resources most effectively, many professionals don’t know where to start. Many firms have little active, conscious, alignment of the messages that the AR team communicates and those that other parts of the business are transmitting. The opportunities are huge. By ensuring that the same strategy and messaging are…
Industry analyst firms, like Gartner, AMR, Forrester, and Ovum represent a multi-billion dollar market of specialist advisory firms that consult to large enterprises on the basis of an independent research agenda. That influence is strong across almost every market sector. Analysts influence between 40% and 60% of commercial technology deals in the United States, and…
We continue to campaign about the need for an “Analyst Relations Process Model”. The basic idea is that there are five key activities in AR. Most firms are not addressing the complete set of tasks. Not all of them are reflecting common practice or best practice. Few have stable and repeatable workflow process. These three…
Kable, the European analyst house focussed on the public sector, is continuing with The Ideal Government Project. I seem to recall that originally it was an eight week experiment in collaboration with one of their major clients. William Heath, Kable’s honcho, edits the blog, which gives an excellent survey of technology adoption – in particular…
Forrester Research’s long-term commitment to building up the ARM Council over the last two years gives a good idea of the effort required to develop the kind of critical mass required by an authoritative representative body for the AR community, something that is the subject of ongoing discussion here and between the ARmadgeddon gnomes. Forrester’s…
Bloor Research is back, big time, with new leadership and a Cunning Plan. A long conversation with Bloor Research’s CEO, Justin Speake, and founder Robin Bloor left me wondering whether it will work. What’s not in doubt is that these people have the vision and the operational skills to get the ball rolling. Justin’s team…
Network World this week carries an interesting quotation from John Halamka, CIO of Harvard Medical School and CareGroup Healthcare System in Boston. “We had been buying into research firms because they were very helpful from a strategic standpoint and the world wasn’t so complicated then,” Halamka says. “But over the last year and a half…
An interesting comment arrived today from a reader in Germany (After the US, the country with the most readers of this blog at the moment) who has been looking at Meton Group (P.S. Now called Experton). Like many US analyst firms, new analyst firms in Europe also have to consider finding an outsource partner for…