Siemens, Hitachi, Schneider & AECOM lead Heavy Industry IQ
Siemens, Hitachi, Schneider Electric & AECOM are the firms to watch in Kea’s 2018 Heavy Industry Influencer Quadrant. Stephen Miller (@InfluenceRel) and Duncan Chapple…
3. Engage & Influence
Influence
Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution
Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester…
How Adobe & Amazon gained in TMT Influencer Quadrant
Adobe and Amazon have gained the most share of voice in analyst research over the last year. That’s the finding of Kea Company’s TMT…
Torsten Sewing: The case for AR has to be tactical
Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us. The Institute for Industry…
Save the date for Carter Lusher webinar
Our friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner,…
Analyst ranking must start with service level tiers
Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the…
Cool Vendor – is it a beauty contest?
There’s been a lot of discussion in the analyst relations community about the rollout of the present round of Cool Vendor designations from Gartner….
PR agencies can boost analyst relations value
Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by…
Webinar: How Cool Vendors stay cool
Cool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor…
Influencer Relations book: 2nd edition spotlights Gartner’s MQ
Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you…
Forrester declares a loss, shares fall 11%
Given the scale of the surprise, the 11% fall in Forrester shares on April 27 was a vote of confidence by comparison. Although the…
Pitches to analysts can learn 8 things from start-up pitches
Tech firms preparing their pitch to analysts spend too much time crafting the story about their own solution, and nowhere near enough time thinking about…