"By 2025, 40% of analyst relations functions will be renamed to better represent the function's objectives, impact, and value".
I’m working with Robin Schaffer and Jasmine Richards to ask how analysts’ work has been changed by the pandemic. In a series of brief ‘self-interviews’, leading industry analysts in different
David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting more and writing more as they
Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also why suppliers of technology solutions take
It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to, have never been under more pressure.
Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing my PhD. In it, the Gartner,
Retail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He's also coached many business founders through pitches, and in particular to secure investment.
On 31 March I’ll be presenting the findings from CCgroup’s annual survey of analyst relations professionals. In this survey, we’re highlighting the difference between what in-house AR people are asked
