Jane Mohr, Julian Tirsu and I are hosting a webinar on October 26th to report back from the Analyst Relations Summit, which Spotlight AR presented in Kansas City recently. We’ll
Industry analysts play a critical role in the B2B tech ecosystem. Businesses, consumers, and investors feel their impact far beyond their immediate professional sphere. Analysts’ strategic insights can sway perceptions,
In conversation, Jerome Pineau and Duncan Chapple stress the benefits of category creation in collaboration with industry analysts and AR #archat
Technology markets are in turmoil, and industry analysts are a vital part of the fabric needed to prevent vendors from tearing the industry apart. Many vendors are decelerating sales and
The gap is widening between the most effective analyst relations programmes, at firms like Ericsson and AWS, and the ‘best practice’ firms that are carefully aligning with the majority of
Licensed content from niche analysts is a valuable marketing tool. However, the perception of top analyst firms is shifted through #analystrelations, not spending.Extensive effort is needed to win advocacy from the
If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s no question about which of these
Analysts relations professionals are under new pressures. Many are questioning whether, and how, AR should try to transform its value to colleagues. Others feel that AR has not yet exhausted
