Omdia launches: Informa Tech merges its research businesses
byThe IHS Markit name had to go, the Ovum brand was too telecoms-y, a business business model is needed and so.. Omdia is the…
3. Engage & Influence
Influence
Do’s and don’t’s when interacting with analysts
byAlthough analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner’s research shows that the average high…
Today: 2019 Analyst Firm Awards webinar
byThe Analyst Firm Awards and Analyst Value Survey, conducted by the University of Edinburgh’s Analyst Observatory, spotlight changes in the value created by that…
Cherry-picking and lemon-squeezing takes time
byGenerally, tech industry analysts tend to ‘cherry-pick’ their recommended options more than they warn people off picking a lemon. As a result, I’ve been…
It’s better for analysts to mention you than not
byA common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution…
Story sharing helps vendors & analysts co-create business futures
byAnalysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks…
Analyst Launchpad event: Analyst Relations to Enable Sales
by18 JULY 2019BRIEFING Analyst Launchpad Series: Analyst Relations to Enable SalesTIME: 15:00 – 17:00Hear from experts on how to utilise analyst relations for increasing…
Five steps after Informa grab of IHS tech analysts
byHow to respond to the year’s biggest shakeup Late yesterday we heard the biggest analyst industry news in years. By rolling up four notable…