Survey: how analysts see the impact of COVID-19

I’m working with Robin Schaffer and Jasmine Richards to ask how analysts’ work has been changed by the pandemic. In a series of brief ‘self-interviews’, leading industry analysts in different

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Analysts & the future of work: Influencing analysts in a world of uncertainty

David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting more and writing more as they

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Four expectations you need when interacting with Gartner

Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also why suppliers of technology solutions take

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COVID-19 boosts fear, authoritarianism and industry analysts

It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to, have never been under more pressure.

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AR Classics: Gideon Gartner on Theory G and sales

Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing my PhD. In it, the Gartner,

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Vijay Modha: To pitch or not to pitch?

Retail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He's also coached many business founders through pitches, and in particular to secure investment.

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Webinar: What AR delivers, and what it’s asked for

On 31 March I’ll be presenting the findings from CCgroup’s annual survey of analyst relations professionals. In this survey, we’re highlighting the difference between what in-house AR people are asked

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Tech: How firms and investors can attract the right fit?

Only 1 out of 10 startups achieve success in this world of cutthroat competition. But it does not mean that you, as investors trying to find ways on how to

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