Influencer Relations book: 2nd edition spotlights Gartner’s MQ
Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you…
3. Engage & Influence
Influence
Forrester declares a loss, shares fall 11%
Given the scale of the surprise, the 11% fall in Forrester shares on April 27 was a vote of confidence by comparison. Although the…
Pitches to analysts can learn 8 things from start-up pitches
Tech firms preparing their pitch to analysts spend too much time crafting the story about their own solution, and nowhere near enough time thinking about…
Analyst relations webinar: Beyond best practice
Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst…
‘Influencer relations’ is no longer the best term for B2B relationship marketing
When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established…
Investor relations head takes over AR at Tata
The IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its…
AR Classics: Barbara French on how to grab an Influential Analyst’s Attention
Barbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst…
What research users can learn from analysts’ use of competitors’ analysis
For the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’…
SageCircle’s most-read articles in 2017
The enduring value of the SageCircle approach to analyst relations is reflected by the surprisingly healthy traffic visiting the SageCircle blog. Since SageCircle was…
CXP catches up with Ovum in 2017 Telecoms & Networking Analyst Firm Awards
These awards have been superseded. See the 2018 Telecoms & Networking Analyst Firm Awards at: http://www.influencerrelations.com/7189 The final category in the 2017 Analyst Firm Awards…
Confessions of an analyst relations consultant
Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In…
Forrester & IDC equal Gartner: 2017 Enterprise Applications Analyst Firm Awards
These awards have been superceded. See the 2018 Enterprise Analyst Firm Awards at: http://www.influencerrelations.com/7156 Enterprise Applications are among the technologies where analysts are under the most…