Confessions of an analyst relations consultant
Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In…
3. Engage & Influence
Influence
Forrester & IDC equal Gartner: 2017 Enterprise Applications Analyst Firm Awards
These awards have been superceded. See the 2018 Enterprise Analyst Firm Awards at: http://www.influencerrelations.com/7156 Enterprise Applications are among the technologies where analysts are under the most…
How to Think Like an Analyst: Boston dinner with Josh Bernoff on November 15
Josh Bernoff will speak at a dinner organized for analysts and Analyst Relations professionals in Boston, at 7.30pm on Wednesday 15th. The event is…
Spokespeople lose analysts’ trust if they cannot discuss business models
Over the last few weeks, my colleagues and I have been interviewing industry analysts about business models. After reviewing the results from the summer…
Vendors wanted analysts’ attention: You won’t believe what they did at the airport!
Industry analysts could help their users to make better choices if they had diverse research lenses, for example looking more deeply into fundamental research,…
CXP Group & KPMG advance in 2017 Security & Risk Analyst Firm Awards
Security and risk are critical areas for the users of analyst firms, and it’s no surprise that its major analyst firms rather than niche…
Why don’t AR spokespeople discuss business models?
One of the biggest surprises from the Analyst Attitude Survey, which produces the data for our KeaCircle awards, is that many AR spokespeople are missing…
Circle awards show AR excellence is not limited to megavendors
Awards for analyst relations team are a great idea: it’s hard for AR teams to have a useful model of excellence: awards give you…
Microsoft layoffs: Can Seattle learn from Blackberry?
An ‘anchor’ tech employer, like Microsoft in Washington State or Nokia in Southern Finland, produces great opportunities for a region but also big risks….
500 analysts say innovation, markets & value challenge major vendors
Almost 500 industry influencers have already taken our Analyst/Advisor Attitude Survey, which closes this week. Their responses reveal analysts’ deepening future orientation. They told…
Does location matter for Cool Vendors?
Looking through the responses for our survey of Cool Vendors, It’s interesting to see how location matters. We invited every firm that won the…
Leveraging the Power of Analyst Relations
Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships…