Do the IIAR awards simply reward large firms?
The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality….
3. Engage & Influence
Influence
Unmaking fruit salad: 6 ways to help analysts segment markets
It’s a common challenge for providers: some new or fast-changing market contains very different solutions. Clients want either apples or oranges, but the analyst research…
PAC shows how solutions and IP accelerate transformation
The PAC Horizons event (see here) discussed the way that many organisations that have not been innovative in the past are suddenly accelerating. The…
PAC Horizons challenges IT ecosystem to get more digital
A powerful group of around 50 professionals packed into the swish City headquarters of UKtech, the industry association, to discuss the current situation and…
Understanding how analysts’ categories shift
The recent storm after Oracle and other vendors were dropped from a Gartner Magic Quadrant (MQ) is one example of the pressures on the…
Ovum subbrands as TMT Intelligence
The ongoing roll-up of Ovum into Informa has reached its next stage: Ovum Limited has been dissolved, and the Ovum logo has been dropped….
Vendors drive IDC’s sale to Sondergaard & Lafond
[Note: IDC have asked me to point out that this piece was written as an April Fool’s joke, as is the linked April Fool’s post…
Candid AR would aid Oracle’s sales
For each 1 percent more candid firms are with industry analysts, those analysts become 0.93% more likely to recommend them: almost a one-to-one ratio….
Buying Experton brings ISG to EMEA supply side
Experton’s purchase by ISG is an excellent move, if it can hold on to the Experton team. The Analyst Value Survey shows that it fills a…
AVS shows Gartner fumbles new coverage areas
We recommend that analyst relations teams hold regular strategy workshops using the Analyst Value Survey to refocus their analyst relations efforts. Analyst firms and…
Mentoring analysts without their permission?
Mentoring has many aspects: skill development, personal growth and career advancement are all addresses. Some senior industry analysts have coaches, most often paid professionals…
AR in France has five differences
Julie Desbenoit and I have identified five key differences about analyst relations in France. Julie’s been helping my colleagues Oscar, Emma and Elisa, who…