Save the date for Carter Lusher webinar
byOur friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner,…
3. Engage & Influence
Influence
Analyst ranking must start with service level tiers
byTiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the…
PR agencies can boost analyst relations value
byMany public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by…
Webinar: How Cool Vendors stay cool
byCool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor…
Influencer Relations book: 2nd edition spotlights Gartner’s MQ
byOur book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you…
Forrester declares a loss, shares fall 11%
byGiven the scale of the surprise, the 11% fall in Forrester shares on April 27 was a vote of confidence by comparison. Although the…
Pitches to analysts can learn 8 things from start-up pitches
byTech firms preparing their pitch to analysts spend too much time crafting the story about their own solution, and nowhere near enough time thinking about…
Analyst relations webinar: Beyond best practice
byBest practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst…