Are B2C methods killing B2B marketing?
Something’s going wrong with business to business marketing. Marketers seem to be more distant than ever from understanding their customers or having the time…
3. Engage & Influence
Influence
Analyst Relations Value Forum to discuss Tragic Quadrant
The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing…
Your pitch to analysts isn’t just about your solution
In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the…
Webinar: Survey shows new risks for analyst relations
A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to…
Vendors’ five key thoughts about analyst firms
Five things stand out from vendors’ responses to a survey we conducted after our Analyst Relations roundtable at the English Speaking Union. When asked…
Join us for the Forum in San José on November 17
Should someone you know be at the year’s most important discussion on analyst relations? We’ll be at the free ARchitect User Forum 2016 in San…
Take the 2016/17 Analyst Value Survey
The Analyst Value Survey is open! Each year several hundred users of analyst research tell us which analyst firms they use, and which are…
Guess Who’s Looking for Top Talent in Analyst Relations?
Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM…
Why KCG’s analyst relations awards beat the IIAR’s
We used 18,777 data points from the Analyst Attitude Survey to compare the two leading awards for analyst relations teams. Although we found that…
Netscout continues unwise Gartner suit
Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming…
Is this how the Quadrant lost its Magic?
Gartner’s Magic Quadrant is the most influential non-financial business research document. In the late 1980s, it was a quick and dirty stalking horse to provoke…
Saying farewell to David Bradshaw
A funeral and celebration for David Bradshaw (shown left) is to take place at West Norwood Crematorium, London SE27 at 2.45pm on Tuesday 23rd…