CXP Group advances in Analytics & Big Data Analyst Firm Awards
The 2017 Analyst Firm Awards for Analytics and Big Data seem to be rewarding firms that are most deeply engaged in conversations with clients….
3. Engage & Influence
Influence
Gartner’s Cool Vendors says winning boosts sales
What have Box, Dropbox, Nest, Evernote, Cloudera, Palantir and Instagram in common? They were all designated a Cool Vendor by Gartner. So, what happened…
Do layoffs at 451 Research reflect lower value?
News of a reduction in force at 451 Research (eight analysts and a handful of other staff are affected) will have analyst relations managers…
Join Kea in supporting Doctors Without Borders
Médecins Sans Frontières/Doctors Without Borders is the latest charity to benefit from Kea Company’s Analyst Attitude Survey. As a gesture of thanks to the hundreds…
Video shows why that meeting went wrong
Today some colleagues and I have been discussing with Dr Michael Smets (@michael_smets), from the Centre for Professional Services Firms at the University of…
Frost & Sullivan beats 451 in 2017 IoT Analyst Firm Awards
These 2017 awards have been superceded by the 2018 Analyst Firm Awards. IoT is now part of our cloud and services awards. Depending on…
Podcast: What Startups Should Know about Analyst Relations
Andreessen Horowitz (aka “a16z”), a Silicon Valley-based venture capital firm, produce one of the best podcast series in any market. This month they have…
Kerler: Absurd vendors want analysts to be both biased & neutral
Click to read ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ Our article called ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ is a…
Are B2C methods killing B2B marketing?
Something’s going wrong with business to business marketing. Marketers seem to be more distant than ever from understanding their customers or having the time…
Analyst Relations Value Forum to discuss Tragic Quadrant
The IIAR has updated its Tragic Quadrant, which ostensibly ranks the ten top analyst firms in terms of impact, relevance and ease of doing…
Your pitch to analysts isn’t just about your solution
In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the…
Webinar: Survey shows new risks for analyst relations
A first glance at the Analyst Value Survey shows new risks emerging for analyst relations professionals. We’re hosting a webinar on November 30 to…