Influence
Leslie Ament, Chief Research Officer and Principal Analyst at Hypatia Research, has been a frequent participant in the Analyst Attitude Survey over the years. it sparked her to write this comment, and to grant me permission to reprint it. We were recently invited to take a survey–and it wasn’t one of ours! Our input was…
Effective analyst interactions are varied and conversational. One of the things I’ve enjoyed the most in the Analyst Relations team at CCgroup has been using the McGrog analysis developed by our colleague Zoë Crichton. It’s a way of noting, evaluating and classifying the conversations which show our clients, at a glance, whether product talk dominated…
“By 2025, 40% of analyst relations functions will be renamed to better represent the function’s objectives, impact, and value”.
I’m working with Robin Schaffer and Jasmine Richards to ask how analysts’ work has been changed by the pandemic. In a series of brief ‘self-interviews’, leading industry analysts in different sectors will share some reflections on the impact of COVID-19 pandemic. We’re using an online questionnaire to collect responses, so we don’t take without taking…
David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting more and writing more as they travel less and face more demands from their clients. As Katie explains in the webinar, there a big changes in the enterprise and analysts are…
Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also why suppliers of technology solutions take Gartner so seriously. In most markets, no other analyst firm is more successful in winning the trust of buyers. • Spokespeople need to be motivated…
It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to, have never been under more pressure. Clients and colleagues, friends and family, have to come first, I’ve been posting less frequently on this blog since January. It’s been several weeks since…
Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing my PhD. In it, the Gartner, Inc, founder explains the role of the firm’s guiding theory in developing its approach to sales and pricing. Around 1986 I was still working to…