Recently, I’ve been planning a business story development workshop that builds on insights from my 2022 paper in Organization Studies, with Neil Pollock and Luciana D’Adderio,”Extending entrepreneurial storytelling to new
Extensive research (See this article) from Lancaster University Management School has highlighted a concerning disconnect in the analyst relations world: Industry analysts producing extensive content that technology vendors consume, but
Recent analysis of analyst briefing records reveals a clear pattern: the most successful vendor briefings feature significantly more two-way dialogue than presentation-style meetings. The data challenges some common assumptions about
The market research industry faces unprecedented change as AI reshapes how organizations produce and consume intelligence. At Barcelona’s SCIP Intellicon 2024, practitioners shared insights about this transformation that point to
TechTarget’s stock price has fallen 36% this year to reach $22.01, a 52-week low. While market sentiment reflects broader tech sector headwinds, it also indicates investor uncertainty about integrating TechTarget
Research buyers at SCIP Intellicon 2024 raised significant concerns about market intelligence quality in my workshop on the topic. Their experiences point to five critical issues affecting B2B market research:
The industrialization of analyst relations has created an ironic problem: while AR teams have more tools and processes than ever, many influential analysts feel increasingly disconnected from the vendors they
Recent data from SageCircle’s latest SageAnalysts study reveals a startling trend: the biggest names in tech are not just maintaining their lead – they’re actively widening the gap. Let’s dive
