Do’s and don’t’s when interacting with analysts
Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner’s research shows that the average high…
3. Engage & Influence
Influence
Today: 2019 Analyst Firm Awards webinar
The Analyst Firm Awards and Analyst Value Survey, conducted by the University of Edinburgh’s Analyst Observatory, spotlight changes in the value created by that…
Cherry-picking and lemon-squeezing takes time
Generally, tech industry analysts tend to ‘cherry-pick’ their recommended options more than they warn people off picking a lemon. As a result, I’ve been…
It’s better for analysts to mention you than not
A common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution…
Story sharing helps vendors & analysts co-create business futures
Analysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks…
Analyst Launchpad event: Analyst Relations to Enable Sales
18 JULY 2019BRIEFING Analyst Launchpad Series: Analyst Relations to Enable SalesTIME: 15:00 – 17:00Hear from experts on how to utilise analyst relations for increasing…
Five steps after Informa grab of IHS tech analysts
How to respond to the year’s biggest shakeup Late yesterday we heard the biggest analyst industry news in years. By rolling up four notable…
Nom Nom Nom. Informa grabs IHS Markit Technology
Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst…
14 things you need to know about analyst interactions
My colleague Elena Georgieva gave a great Lunch and Learn talk to CCgroup colleagues recently. I tweeted the highlights and, wow, it’s enough to…
Former Gartner, Inc. Vice Presidents Launch World-Class Analyst Network
It’s not often I get cited in an analyst firm’s press release, so it’s a delight to share this news. 19 experienced worldwide analysts…
techUK launches Edinburgh Uni ‘Analyst Launchpad’ certificate
techUK, the industry association whose ‘Analyst Launchpad’ seminars educate British tech business on analyst relations, has announced a University of Edinburgh certificate in analyst relations.
techUK and Edinburgh Uni launch free Analyst Launchpad events
Building on a decade worth of Economic and Social Research Council (ESRC) sponsored research carried out at the University of Edinburgh Business School (UEBS),…