Does Gartner say analyst relations will be extinct?
“By 2025, 40% of analyst relations functions will be renamed to better represent the function’s objectives, impact, and value”.
3. Engage & Influence
Influence
Survey: how analysts see the impact of COVID-19
I’m working with Robin Schaffer and Jasmine Richards to ask how analysts’ work has been changed by the pandemic. In a series of brief…
Analysts & the future of work: Influencing analysts in a world of uncertainty
David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting…
Four expectations you need when interacting with Gartner
Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also…
COVID-19 boosts fear, authoritarianism and industry analysts
It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to,…
AR Classics: Gideon Gartner on Theory G and sales
Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…
Vijay Modha: To pitch or not to pitch?
Retail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He’s also coached many business founders through pitches, and in particular to secure investment.
Webinar: What AR delivers, and what it’s asked for
On 31 March I’ll be presenting the findings from CCgroup’s annual survey of analyst relations professionals. In this survey, we’re highlighting the difference between…
Tech: How firms and investors can attract the right fit?
Only 1 out of 10 startups achieve success in this world of cutthroat competition. But it does not mean that you, as investors trying…
Omdia launches: Informa Tech merges its research businesses
The IHS Markit name had to go, the Ovum brand was too telecoms-y, a business business model is needed and so.. Omdia is the…
Do’s and don’t’s when interacting with analysts
Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner’s research shows that the average high…
Today: 2019 Analyst Firm Awards webinar
The Analyst Firm Awards and Analyst Value Survey, conducted by the University of Edinburgh’s Analyst Observatory, spotlight changes in the value created by that…