The market research industry faces unprecedented change as AI reshapes how organizations produce and consume intelligence. At Barcelona’s SCIP Intellicon 2024, practitioners shared insights about this transformation that point to
TechTarget’s stock price has fallen 36% this year to reach $22.01, a 52-week low. While market sentiment reflects broader tech sector headwinds, it also indicates investor uncertainty about integrating TechTarget
Research buyers at SCIP Intellicon 2024 raised significant concerns about market intelligence quality in my workshop on the topic. Their experiences point to five critical issues affecting B2B market research:
The industrialization of analyst relations has created an ironic problem: while AR teams have more tools and processes than ever, many influential analysts feel increasingly disconnected from the vendors they
Recent data from SageCircle’s latest SageAnalysts study reveals a startling trend: the biggest names in tech are not just maintaining their lead – they’re actively widening the gap. Let’s dive
Our Credo series on analyst relations principles needs updating to reflect what we’ve learned about creating business value through AR programs. The past years have shown us that successful AR
Chad Huston is one of the most respected IT market forecasters, specialising for several years on the IT services markets. Something shocking about his analysis of financial reports of IT
This 2020 article by Duncan Chapple for CCGroup consolidated in-house and agency-side experiences of category creation. The discussion developed with the help of Jerome Pineau. After the graphic fell off
