Four expectations you need when interacting with Gartner
Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also…
3. Engage & Influence
Influence
COVID-19 boosts fear, authoritarianism and industry analysts
It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to,…
AR Classics: Gideon Gartner on Theory G and sales
Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…
Vijay Modha: To pitch or not to pitch?
Retail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He’s also coached many business founders through pitches, and in particular to secure investment.
Webinar: What AR delivers, and what it’s asked for
On 31 March I’ll be presenting the findings from CCgroup’s annual survey of analyst relations professionals. In this survey, we’re highlighting the difference between…
Tech: How firms and investors can attract the right fit?
Only 1 out of 10 startups achieve success in this world of cutthroat competition. But it does not mean that you, as investors, should…
Omdia launches: Informa Tech merges its research businesses
The IHS Markit name had to go, the Ovum brand was too telecoms-y, a business business model is needed and so.. Omdia is the…
Do’s and don’t’s when interacting with analysts
Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner’s research shows that the average high…
Today: 2019 Analyst Firm Awards webinar
The Analyst Firm Awards and Analyst Value Survey, conducted by the University of Edinburgh’s Analyst Observatory, spotlight changes in the value created by that…
Cherry-picking and lemon-squeezing takes time
Generally, tech industry analysts tend to ‘cherry-pick’ their recommended options more than they warn people off picking a lemon. As a result, I’ve been…
It’s better for analysts to mention you than not
A common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution…
Story sharing helps vendors & analysts co-create business futures
Analysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks…