Webinar: What AR delivers, and what it’s asked for
On 31 March I’ll be presenting the findings from CCgroup’s annual survey of analyst relations professionals. In this survey, we’re highlighting the difference between…
3. Engage & Influence
Influence
Tech: How firms and investors can attract the right fit?
Only 1 out of 10 startups achieve success in this world of cutthroat competition. But it does not mean that you, as investors, should…
Omdia launches: Informa Tech merges its research businesses
The IHS Markit name had to go, the Ovum brand was too telecoms-y, a business business model is needed and so.. Omdia is the…
Do’s and don’t’s when interacting with analysts
Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner’s research shows that the average high…
Today: 2019 Analyst Firm Awards webinar
The Analyst Firm Awards and Analyst Value Survey, conducted by the University of Edinburgh’s Analyst Observatory, spotlight changes in the value created by that…
Cherry-picking and lemon-squeezing takes time
Generally, tech industry analysts tend to ‘cherry-pick’ their recommended options more than they warn people off picking a lemon. As a result, I’ve been…
It’s better for analysts to mention you than not
A common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution…
Story sharing helps vendors & analysts co-create business futures
Analysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks…
Analyst Launchpad event: Analyst Relations to Enable Sales
18 JULY 2019BRIEFING Analyst Launchpad Series: Analyst Relations to Enable SalesTIME: 15:00 – 17:00Hear from experts on how to utilise analyst relations for increasing…
Five steps after Informa grab of IHS tech analysts
How to respond to the year’s biggest shakeup Late yesterday we heard the biggest analyst industry news in years. By rolling up four notable…
Nom Nom Nom. Informa grabs IHS Markit Technology
Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst…
14 things you need to know about analyst interactions
My colleague Elena Georgieva gave a great Lunch and Learn talk to CCgroup colleagues recently. I tweeted the highlights and, wow, it’s enough to…