Influence
Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the IIAR and Spotlight. The basic reason for ranking analysts is clear. Rather than rank analysts emotionally, or just point to past meetings, we need to have analyst lists which are ranked Read more about Analyst ranking must start with service level tiers[…]
There’s been a lot of discussion in the analyst relations community about the rollout of the present round of Cool Vendor designations from Gartner. We’d be better prepared for them if we looked at academic research into contest-like evaluations like these, at the University of Edinburgh’s Analyst Observatory and elsewhere. Drawing on a roundtable at Warwick Read more about Cool Vendor – is it a beauty contest?[…]
Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by analyst relations. That’s the finding from what is almost certainly the most extensive research project studying the international analyst relations market. To share the insight, and to help grow our own market, Read more about PR agencies can boost analyst relations value[…]
Cool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor title and similar designations make start-ups more successful. In this preview webinar, a former Gartner research director will join two experts in the impact of analyst recommendations will discuss the impacts Read more about Webinar: How Cool Vendors stay cool[…]
Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you to our newsletter subscribers we’ll be offering them a discount on the book. If you want a discount, sign up here. The book’s first edition quickly became the best-selling influencer relations Read more about Influencer Relations book: 2nd edition spotlights Gartner’s MQ[…]
Given the scale of the surprise, the 11% fall in Forrester shares on April 27 was a vote of confidence by comparison. Although the firm has been consistently profitable in recent quarters, it has often surprised many many (and sometimes all) Forrester watchers with its earnings. This first quarter of 2018 has been, in some Read more about Forrester declares a loss, shares fall 11%[…]
Tech firms preparing their pitch to analysts spend too much time crafting the story about their own solution, and nowhere near enough time thinking about how to build a relationship with the analyst. As one of the CMOs I work with put it to me: “my spokespeople know our plan, but they don’t know their audience”. That doesn’t Read more about Pitches to analysts can learn 8 things from start-up pitches[…]
Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst relations webinar, Teri Green, Duncan Chapple and Stephen Miller will not only discuss shifts in the commonly-held ideas about ‘best practice’ but also outline a new frontier of excellence being established Read more about Analyst relations webinar: Beyond best practice[…]
When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established in integrating communications: enabling relationships with similar business-to-business (B2B) influencers, sourcing advisors and consultants; and developing messages and materials that enable internal capacities like sales, marketing insight and marketing. Many B2B Read more about ‘Influencer relations’ is no longer the best term for B2B relationship marketing[…]
The IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its head of investor relations (IR). It would be unimaginable in most firms, and perhaps Tata Consultancy Services (TCS) is one of the few firms that can do that well. Tata Sons’ Read more about Investor relations head takes over AR at Tata[…]